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added: Fri, 09th September 2005 | 261 views | 0x in favourites
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Reflections on niche communities & micromarketing
For years, Eyeblaster and others have reported that click-through rates for traditional banner advertising have been plummeting (averaging now only around 0.2%). Marketers have answered this downward trend by applying increasingly sophisticated targeting schemes as a way to deliver more...
Has BMW gone too far with a recent viral market stunt to promote the BMW 1 Series? Despite a chilly response from the Word of Mouth Marketing Association (WOMA), the campaign has succeeded on several fronts: positive coverage in the...
No matter how you slice it, the numbers are compelling. MySpace now has over 110 million users and Facebook just passed 65 million. And the demographic profile is prime with the majority of users falling into the 18-35 bucket. Not...
A recent survey of business reporters shows that over 80 percent say they use, or would use, blogs as a primary or secondary source of information for news stories. This is a pretty serious wakeup call for anyone doing B2B...
How should we measure the impact of online advertising? A good question considering the ubiquity of contextual and search advertising, increasingly rich display ads, and rapidly expanding use of video pre-rolls, which together will total close to $19.5 billion in...
Earlier this week, Google announced that it would start running "overlay ads" on some of its YouTube video content. Overlays are an ad format that essentially provide a clickable layer of ad creative on top of a portion of the...
Last week, Phil Leigh, host of the video blog "Digital Media Thought Leaders," posted a two part interview I did on broadband media distribution and marketing. In the interview, I touch on a number of strategies I believe are necessary...
In May of 2007, the US Department of Health & Human Services launched an unprecedented public health initiative focused on helping citizens prepare for a possible influenza pandemic. Notoriously complicated and prone to strong political and public reactions, the government...
Over the past year or so, a number of new people-guided search engines have launched, most recently Mahalo (see a good round up at Mashable). In the tradition of About.com, these new search engines attempt to augment machine-driven search results...
Never thought I'd see the day. Great fun watching Steve Jobs and Bill Gates chat with Walt Mossberg and Kara Swisher from the Wall Street Journal. Check it out on the Brightcove player: Tags: apple steve jobs microsoft bill gates
There was a time not too long ago when "CGM" and "UGC" were terms used to describe a broad category of digital communication originating with consumers about products and services. From discussion forums and review sites to blogs and social...
I try not to make too many armchair predictions, but after the New York Times reported Cisco's recent acquisition of social networking service Tribe.net, I'm throwing caution to the wind. There seems to be no question that this will be...
In a new report released by IBM's Institute for Business Value, the technology giant urges commercial media owners pursue distribution strategies that engage with communities driven by user-generated content. But this means much more than simply advertising on YouTube or...
Yesterday, RSS marketing company Pheedo announced an innovative new ad product they're calling "FeedPowered Ads." It's a powerful model: publishers in the Pheedo ad network can embed an RSS-powered ad unit into their website/blog, new content is pushed to this...
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