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SEOptimise | PPC & SEO Blog

added: Sat, 06th January 2007 | 537 views | 0x in favourites
feed url: http://feeds.feedburner.com/seoptimise

Offers articles and information on SEO and pay-per-click advertising.

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Europe: Billions of searches and millions of searchers

Europeans made 24.6 billion searches in March alone, a new report has revealed. Research published by comScore has shown that in that one month, 221.2 million people in Europe made an average of 111 searches each. Here in the UK, 32.4 million unique people made an average 124 searches each, with only Germany’s 36 million individual users [...]

I’m not a conspiracy theorist but…

It sometimes surprises me how little people consider how search engines choose which websites should rank highly. Britain is a well-informed country – people select a newspaper which suits their opinions and watch different news programmes depending on whether they want to hear about Madonna or Mandela – yet very few seem to consider the power [...]

Top 100 List of Authoritative UK Domains in Google

An excellent post from Rand Fishkin today about the reliance on domain authority for spam in Google highlighted a great tip to find the most important domains within a TLD. To find a list of what is possibly the top 100 authoritative .co.uk domains in Google just perform the following query: www site:.co.uk This obviously isn’t entirely accurate, [...]

The Top Five Arguments for Using SEO

It happens all the time - an employee spends considerable time researching the benefits of search engine optimisation (SEO) and other online marketing endeavours only to discover their boss fails to share or even understand their enthusiasm. There are so many businesses out there which are not exploiting the potential of the web - sometimes because [...]

Battle of the brands

I know that Kevin has touched on the marketing implications of the change in Google’s trademark protection laws but I just wanted to flag up some interesting figures I came across today. From May 5th, Google is to allow all companies and marketers to bid in order to place their paid search advertising alongside search results [...]

Blackhat Techniques Which Shouldn’t Work in Google But Still Do

Update: This post has been removed because we have been politely asked to delete references to any examples being displayed. Post from SEOptimise's SEO Blog Blackhat Techniques Which Shouldn’t Work in Google But Still Do

SearchMonkey business

Yahoo! has launched a preview of its new SearchMonkey tool and is requesting developers go and have a play. The ideas behind SearchMonkey were first shared with the online community back in February, but now website owners and developers are being encouraged to sign up for the SearchMonkey, check out the demo and even attend the [...]

Blogging for the silent majority

Thanks to the value of the inbound link, the internet has become a massive information resource. Industry figures are actually competing to share their opinion, to offer up their expertise for free as they claw their way to higher rankings. Because of this, valuable knowledge has become free – a fantastic situation for a new SEO [...]

Live Search launches Google Sitelinks

Microsoft has proudly announced the addition of something that looks very similar to Google sitelinks to their search results. In fact if I was Google I would be digging out the patent they have that shows how these results are generated and thinking hard about whether to challenge how Microsoft is doing this. One commenter put it [...]

Country Specific Yahoo Site Explorer launched

A couple of weeks ago I reported that Yahoo! Site Explorer UK & Ireland launched in beta, today I noticed that they have also rolled out a country specific Yahoo! Site Explorer for a wider range of countries. So far I’ve noticed this for Germany, Australia, Spain, France and Italy. Looking at the results returned [...]

Is there room for britannica.com & Wikipedia?

Last week Britannica.com decided to adopt a “first click free” strategy allowing web publishers to link directly to article pages. Readers who clicked through to the page were allowed to see the content of that article for free and if they wanted to explore further they need a subscription. This is a very interesting piece of [...]

Web marketing budgets rising rapidly

Internet advertising in the UK grew to be the third largest such sector last year, a new report has revealed. The study, conducted by the Internet Advertising Bureau alongside PricewaterhouseCoopers and the World Advertising Centre, has predicted that the amount spent promoting through the web will overtake the amount spent through television marketing by the end [...]

Ofcom, public service news and the “arms race”

An interesting reference to search engine optimisation made by Ofcom seems to have gone widely unnoticed, perhaps because it was buried down at the end of the report. In its second public service broadcasting review earlier this month, the watchdog referred to a SEO “arms race”. It noted that search portals are now the main starting [...]

Alexa Updates Traffic Rank Algorithm

Over the last 24 hours Alexa has updated it’s ranking algorithm in a move to make traffic stats more accurate, they have also reduced the date range to a maximum of 9 months. The official Alexa announcement states that “Your ranking wasn’t wrong before, but it was different.”, there’s a few people who will probably disagree [...]

Google targeting UK car insurance industry

After GoCompare suffered a Google penalty (which was recently lifted) one might expect the car insurance industry in the UK to pay attention and stop buying links. This doesn’t yet seem to be the case with Kwik Fit apparently suffering a minus 50 penalty after aggressively trying to rank their kwik-fit-insurance.com domain. Another site called [...]

Google AdWords adds Conversion Tracking Naming

Google AdWords have today added a new feature which allows advertisers to name and view different conversion types. This looks like it could become very useful to clearly differentiate between leads, registration signups, sales etc. For more information here’s the Google Help page. Post from SEOptimise's SEO Blog Google AdWords adds Conversion Tracking Naming

Top five SEO misunderstandings

The SEO industry is an exciting place to be; it has developed rapidly over a considerable period and it is still such a comparatively new sector that it is filled with entrepreneurs – people who saw the industry potential way back when. Many of our clients understand the sector or have researched all aspects of [...]

How to Protect your Brand from the Google UK Trademark Change

The big talking point over the last week has been about Google’s decision to allow trademark bidding in the UK. Everyone seems to have an opinion about whether allowing trademark bidding is a good or bad idea, I understand why Google would want to keep a good relationship with advertisers by preventing competitors bidding for their [...]

Olympic SEO or why you need a link from the BBC

Searching Google this morning for the word “blog” i discovered that the london2012.com blog was ranking 4th. Now 4th is a pretty good result for a blog that only launched in 2006 and is pretty unlikely to attract many links. In fact the site is doing quite well on the link front with 393 but that’s [...]

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