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added: Sun, 16th October 2005 | 312 views | 0x in favourites
feed url: http://www.seobook.com/index.rdf
Search engine optimization and search engine marketing news. A new chapter every day.
Amazon just created MP3 clip widgets that pay 10% payout on MP3 downloads. You can create a list of your favorites as content, while displaying ads. Those who run large communities may be able to make a decent income selling culture.
Since the Overture acquisition Yahoo! Search Marketing has lost much of its relevance due to click arbitrage and a dirty ad syndication network.
Post about the rise of strategic content development for marketing.
A bunch of interesting marketing and SEO related links from the past week or two.
Google, which has arbitrarily forced its will to use nofollow on the web (and declared link buyers and sellers who do not use the tag as spammers) is buying a PageRank 7 link from SEMPO.org.
Microsoft decided to pull back their Yahoo! bid. How much will Yahoo! shares be worth tomorrow? Please vote on the blog. :)
Google and Yahoo! may partner up on a non-exclusive ad partnership arrangement.
I just wrote a ~15 page article aimed at helping SEOs estimate how much a top rank in Google is worth. I would appreciate any feedback you have on making it better, as well as any mentions or bookmarks.
PBS's MediaShift recently covered the field of SEO.
Summize is a cool free search engine which allows you to search Twitter in realtime.
Google keeps strengthening their control over search and the web. They can easily use usage data to automatically flag websites for human review.
Here is a 10 minute and 46 second flash video about how SEO is becoming less mechanical and more social.
As an SEO you can probably learn more about marketing by following Google's strategy rather than focusing on working their search results.
Riff on the value of setting and achieving small goals.
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