FOLDEN.INFO eMarketing and iMedia Newsfeed
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FOLDEN.INFO eMarketing and iMedia Newsfeed
Online Marketing and Communications, Innovative Internet Services at the Edge of Convergence of Internet, Telecommunications and Interactive Television, Web Applications, Internet Software and Tools.
Latest feed entries:
Internet Marketing Innovations
New technological marketing innovations have entered the market, which do offer various means. One issue is the further development
and optimization of advertising formats by targeting. Means to do this are some first semantic applications. The term semantic web
describes the gathering of natural language or written text and its processing by machines. Related to internet marketing and
advertising this means new targeting methods and customer interaction and forms to offer products. ... Another innovation is psychographic
targeting. This form of targeting enables to reach customers by their mood or character ... .
... further topics are
Rich Media and
Video Advertising,
Social Media Marketing, information about advertising and marketing at
Virtual Reality.
Complete Text with
Internet Marketing Resources
Internet Software and Software Development
There are also trend news and innovations at the software reach. At first there is the increasing acceptance of the software as a service
business model. ... An innovation is the introduction of PaaS, Platform as a Service offers. PaaS is a service for the development, testing
and the operation of internet applications. Software developers and enterprises find related tools, which do enable an easy realization of
projects. ... Further software topics are project management and online collaboration, application services providers, open source and
social media software.
Complete Text with
Internet Business Software and
Online Collaboration, Project Management Resources
FOLDEN.INFO is a monthly updated Directory on eMarketing and iMedia.
FOLDEN Mobile WAP Homepage updated
The FOLDEN Mobile Homepage got the first update since its relaunch with a new WAP 2.0 Design. The FOLDEN Mobile Homepage
lists ready to use mobile information and entertainment services. This means there is no software to install and mostly
no registration required to use the listed mobile internet services. The topics of the mobile homepage are information services,
mobile search and useful links e.g. for travellers, mobile search, local information, mobile social networking and media
like video. The mobile homepage is permanently but irregularily updated and offers a choice of most useful and entertaining mobile services.
The FOLDEN Mobile / WAP Homepage is available by the following URL and can be viewed by a standard web browser, too:
http://folden.info/wap
Update of the April Mobile Communications Revision
Last but not least some services have been added to the April Mobile Communications News Page. The services added are a couple
of Mobile Video and Social Networking Services.
April News:
Mobile Internet Communications
FOLDEN.INFO is a monthly updated Directory on eMarketing and iMedia.
Internet Marketing
A lot of internet marketing publications are mentioning the financial crisis and a possible recession. Data
become analysed and discussed. But opposite to a changing consumer behavior predictions for the internet
economy are positive. The reason for this lays within the characteristics of the internet, effectiveness.
Exemplarily are price comparison services. The same is due to internet marketing and online advertising as
the internet is still an emerging market. Even advertising expenses for now are not shared equally to the
usage of the internet. ...
At internet marketing itself there is a trend related to effectiveness, too. Possible means are marketing
automation and optimization. This demand and trend might be strengthened by the economical situation. To fulfill
these aims there is an increasing number of marketing tools available, which are often offered as application
services supplied by the software as a service model. ...
And targeting is a general issue, too. And an increasing usage of targeting at verticals, niche portals and
social media might be a useful mean in difficult situations.
At the revision furthermore there are new services in the range of
rich media and
video advertising as well as new services for
mobile marketing and
mobile advertising.
Further articles and studies on these issues are available at the
Internet Trends.
Complete Text with
Internet Marketing Resources
Digital Media, Mobile Communications and Telecommunications
Innovative services became developed at the converging intersection of the internet and telecommunications.
For long and after meanwhile established
unified messaging
(the integration of email, fax and messaging) and usage of
internet telephony
there has not happened a lot, at least not at the viewable surface. Now there happens a further integration,
the integration of mobile communications and telecommunications, social media, web and telephony from within applications
(s.a.
widgets).
Also for marketing there are innovations coming from telecommunications. Several services are establishing advertising
networks, which do offer in call advertising at telephony network and mobile communications. ...
Complete Text with
Telecommunications and
Digital Media Resources
FOLDEN.INFO is a monthly updated Directory on eMarketing and iMedia.
Internet Marketing Innovations
At internet marketing there are a lot of movements. New platforms, social media and rich interfaces do
require new forms of advertising and new metrics. By this there are a lot of niches, which are populated
by new and specialized enterprises and start ups. Another trend is the need for optimization and increased
efficiency in the marketing reach.
Niches for new services are found at new and established platforms by various means. ... There are services
with background advertising, audio advertising at Websites and nich services by aggregation
(
Text with Resources).
New means are required by web controlling as common parameters like page impressions can not deliver reliable
metrics anymore. This is due to rich interfaces using AJAX or to the interaction with widgets. Engagement is the new
paradigm by which activities and interaction with a rich application is measured. ...
Complete Text with
Internet Marketing Resources
Social Media and Marketing
The same is worth to social media marketing. Here, too, there arised a couple of new advertising networks, which do
especially target niches at the blogosphere. Optimization at this reach becomes offered by targeting. ...
Complete Text with
Social Media Marketing Resources
Application Service Providers
Applications for business purposes, marketing and office applications are the main groups at this part. A broad range
of services is available for video and streaming from web video to live broadcasting. Mostly there are means integrated
for revenues by advertising.
Complete Text with
Application Service Providers Resources
FOLDEN.INFO is a monthly updated Directory on eMarketing and iMedia.
New Search Engines and Search Engine Innovations
The search engine business is very active. There are always new search engines coming up and entering the
market as searching is a key issue of the internet. Numerous new services are listet at the revision and
many do enable submissions. Further search engines are in development, at closed beta, invite only or so
called stealth modus and announcing new technologies. If there will be a new competitor to the established
players remains a question. But not long ago the market had a completely different look already. At this
time portals offering every kind of services has been the best idea. Today these services have been sold or
do serve own communities. The internet remains very fast in its development, what today is not thinkable
suddenly might be embraced by everyone tomorrow.
The ongoing development of search engines got the following broad trends:
- Improvement of the interfaces with universal access to various media
- Visual representation of information and results assorted by clusters, e.g. end users or professional needs
- Vertical portals and search engines for particular purposes like business niches, local search or social media profiles
- Technological innovations like semantic search interpreting meanings or the integration of social media technologies
There are no strict borders between these trends as the gathering of particular information at vertical solutions
may require technologies used for other purposes, too, like clusters or the retrieval of particular media forms.
The same is worth to local search engines, which might be realized by a directory software or do use algorithms to
analyse websites and generate search results automaticly.
Social search engines are in a special
position. These do get their search results by submissions of their participants, but do also integrate innovative
technologies. An example are microformats (
microformats.org),
which e.g. do enable to acquire profiles
(s.a.
Social Media Software, Standards). ...
Complete Text with
Search Engines, Marketing Resources
Search Engine Marketing
To search engine marketing this means that there are and will be further ways to reach the users. This is a reality,
which already has become shown impressively by social media usage. Especially at the vertical business range and at
niches there are a lot of new services. Some new
business search engines are mentioned at the
emarkets.de b2b directory, a service associated
with
FOLDEN.
Beside the common means of
search engine marketing and depending
upon the subject of a business further activities might be useful to optimize the reach of a service. At local marketing
this might mean to emphasize an address or at the reach of international activities to use a local hosting service.
Concerning social media related standards should be used or integrated.
A further novum is
search engine marketing automation.
Some services do offer such solutions, which automate the bidding process of ppc campaigns or may also include the
whole process of search engine marketing and optimization.
At search engine marketing at the revision there are a couple of up to date articles and studies as well as tools for
search engine optimization.
Complete Text with
Search Engines, Marketing Resources
Internet Marketing
With rating services for internet marketing articles, information resources with marketing data and innovations as well
as new
social media marketing services
there are also interesting services listed there. ...
Complete Text with
Internet Marketing Resources
Internet and Business Software
At software there is internet software, software directories with business applications and open source software listed.
And there are some innovations in this reach, too. This concerns the application service provider model also known as
SaaS, software as a service, and WebOS systems. New online applications beside the SaaS do also enable to generate or
develop new online applications. This is similar to online desktops and WebOS applications. These mostly do offer
popular standard software applications for communications, media sharing or office applications. But some of these
WebOS services do also enable adjustments or the development of new online applications.
Complete Text with
Internet, Business Software Resources
FOLDEN.INFO is a monthly updated Directory on eMarketing and iMedia.
Online Payment, eCommerce and Internationalization
The online payment market was and is characterized by different systems of various market participants. The variety at this reach
has hindered the fast spread of online payment systems by missing standards and interoperability for long time. Meanwhile the market
is in a move. Online payment systems become accepted as an alternative means for payments beside established methods like card payments.
This for sure is reasoned by the integration and offering of alternative payment systems by big market participants (e.g. PayPal of eBay).
On the other side there is demand by users. The latter is due to ease of use and sensitiveness related to known security risks like
data theft, phishing or headlines of data loss even at most established companies. Online payment systems are an alternative with
increasing acceptance and a pragmatic means to pay small amounts with low risks and to shop with often changing services.
The market of alternative online payment systems is populated by big internet companies like Amazon, eBay and Google. These companies
by confidence are able to spread their systems and to assure acceptance. Alternative means are also by established payment system suppliers.
These are
virtual card systems with specific qualities
related to the needs of the internet. ...
Another trend is the attractive market of
Mobile Payment as the mobile market is the only medium (mobile internet) with
a higher reach than
the internet (here web) itself (There are about 2 billion mobile phone users compared to about 1 billion internet connections.). The mobile
internet of course got different possibilities and preconditions as the www, but for sure it got its own chances. One chance probably is
mobile payment as mobile phones are permanent companions like wallets are. The mobile phone has ideal qualities like authentification,
universal information and communications, network connection and an integrated card easily to become changed into a smartcard.
Also this market is in a move and has different participants. There are internet services like named above and e.g. banking services.
Banking services now are enhancing their services with payment facilities. Furthermore there are some new technologies like NFC, Near
Field Communication (www.nfc-forum.org), which is also described as contactless payment. Using NFC a mobile phone becomes passed by at a
terminal. By this the payment or some other activity becomes done. This technology may also become integrated into smartcards and is tested
actually in pilot projects for ticketing and the like.
Last but not least internationalization has to be mentioned as a trend at online payment and ecommerce. Global active payment service
providers are available serving global active ecommerce services or typical online applications like 3d chat and virtual reality or the
community of roll playing with its thousands or millions of users and international represented music download pages or software providers.
Complete Text with
Online Payment Resources
Internet Security
At internet security users and enterprises are confronted with known and new problems. Probably there is no need to mention that an up to
date security system is a necessary precondition to access the internet without problems. A new issue is internet security related to social
media services. This is a young market, which applications typically are vulnerable because of missing experiences. Beside the problem of
identification of users by social media profiles there are specific problems of the innovative environment like
AJAX, which do also concern
widgets. In this reach some services are targeting these specific problems.
At the enterprise level unique authentification is a hot topic especially related to mobile usage and the defense not only related to known
problems (IDS, Intrusion Detection System) but by Intrusion Prevention Systems (IPS) defending against unknown attacks, too. Because of the
increasing complexity of security issues and the need of permanent up to date services outsourcing and
managed security by experienced services
and experts is gaining popularity.
Complete Text with
Anti Virus, IT Security Resources
Internet Marketing Trends
Internet marketing will become more diversified by new marketing channels and segments. Growth areas e.g. are social media, in game advertising
and virtual reality as well as mobile marketing. This is due to an increasing substitution of conventional media by the internet for information
and entertainment. This trend is developing faster than expected. Some month ago studies have told that about only one in ten users is engaged
in content creation. Now there is a study stating that one in three is contributing and naming themselves broadcasters. ... (Resources on this
are available at
Internet Trends)
Innovations and trends at the application level again are internationalization as well as the integration of improved targeting facilities
and personalization. Last but not least there is the domain market, which gains attention and acceptance. ...
Complete Text with
Internet Marketing Resources
FOLDEN.INFO is a monthly updated Directory on eMarketing and iMedia.
Internet Marketing Trends
The internet today is a medium with an extraordinary variety of content, a variety where the user is contributing
in an increasing manner. The area of the prosumer has begun. Prosumer, a term created by Sony and consisting of the
terms producer and consumer related to the development of video cameras. Numerous internet services are supporting this
trend, of course mostly the social media segment. Internet marketing follows this trend with applications for the
particular segments. Beside the aim to reach the particular prosumer at the particular platforms, e.g. by
Video Advertising, there is a whole range
of means like
Widgets available to express particular
lifestyles and to earn money, too. Tools do enable to sell music, offering shopping tips or sell stuff or even enable
everybody to establish an own social media community to share music or videos or even to establish an own virtual
mobile service. The latter is worth not only related to content but also to become a virtual service provider.
Another booming reach is the mobile internet. Again there is a couple of new
Mobile Marketing and
Mobile Advertising services. ...
New applications on
Social Media Marketing
and
Mobile Marketing are available at the december
news at
Internet Marketing, new
Social Media Software applications and also
enterprise software and solutions for business networking at the news rubric with the same name.
Complete Text with
Internet Marketing and
Social Media Software
Online Advertising, Privacy and possible new Regulations
Also targeting of potential and particular customers is a quality of internet marketing. This is realized by
technologies to collect data like
Online Tracking,
Behavioral Targeting or
User Profiles.
Discussing this subject one may get completely different results, a business between equal partners mentioning the
prosumer or big business with data or even exploitation. For sure data are valuable assets of enterprises and a big
business. Opposite to this the common user for sure is not aware about where data is collected and how it might be
passed on and used.
Privacy groups at the USA now have initiated an investigation, a problem which has been adopted by the EU, too. There is
a special with several articles at
Internet Trends.
Online Shopping and Trade
At online shopping there are new shopping services with new features.
Social Shopping with reviews and
recommendations has become an own part, where there are possibilities in generating income for users, too.
Online trade covers private trade and
B2B Online Trade.
Complete Text with
Shopping, Online Trade Resources
FOLDEN.INFO is a monthly updated Directory on eMarketing and iMedia.
Social Media and Market Research
Social media and market research are getting into an interesting relationship. Bases are the popularity and the huge amount of
users as well as the popularity of applications like widgets. The numerous amounts of user profiles are already seen as
valuable assets of social network providers. To the public access to user profiles is given by
People Search Engines. To users there is the
chance for interesting contacts and information.
Social media research has become a paricular segment with a lot of specific market research instruments. ...
Complete Text with
Social Media Commerce and
Internet Market Research Resources.
Internet Market Research
Innovations at internet market research are online panels on demand supplied by webbased software and applications
to track mobile usage. Further topics are online survey tools and software, website statistics, usability tools,
business intelligence and knowledge management as well as visualization.
As now is the time of mega services one may wonder about the reach of traditional panels. The latter typically got 1000 up to
10000 participants and exceptionally more. Opposite to this mega services typically do have around 100 million users.
As the digital world is characterized by diversification and niche markets the question arises where the most useful information
will come from.
Complete Text with
Internet Market Research Resources
Internet Marketing
Hot issues at internet marketing are
advertising at the mobile internet and
video advertising. At both segments specialized
advertising networks have been founded with big players especially at
mobile advertising. Furthermore there are
services specialized on advertising at
user generated content ...
Complete Text with
Internet Marketing Resources
FOLDEN.INFO is a monthly updated Directory on eMarketing and iMedia.
HD Media Innovations
Last month the IFA has been visited, one of the worlds largest fairs on consumer electronics. The top issue has been
HD (High Definition) at all reaches, as well at audio as at tv and video and at all devices, radio and receivers, tv
and home cinema, beamers, projectors and of course camcorders. ...
At the computer segment hd has been introduced at graphic cards and tv cards. Actually the computer segment is of exceptional
importance to the hd format. At one of the fairs own news journals it has been mentioned that actually 60 percent of
all hd drives become build into computers. The reason probably is a lower lifecycle and the fast adoption of new
technologies by computer users, but also the internet with its large user base and as the largest unique platform
able to transport hd data. There are already a couple of internet services actively offering HD Video and IPTV
(s.
HD Video at the FOLDEN Rubric
Video on Demand).
Up to now the relationship of high class audio devices and interactive media has been an interesting issue. On one side
this could be answered easily as high class hifi may become easily intergrated with tv by a dvd player. Despite of this
the high class audio segment seemed to exist beside new and interactive media in a seperate world. But now and with the
availability of hd content delivered over the internet this is changing and new media becomes interesting to those
demanding high quality audio content. ...
Complete Text with
Digital Media Resources
Internet Marketing and HD Media
To internet marketing the integration of hd into the digital and computer worlds means the necessity to use the hd
format, too, and to serve the market. This will be due to content but also to the supply of advertising media at the
still young market of video advertising. ...
Complete Text with
Internet Marketing Resources
Mobile Media
Also at the reach of mobile media hd is an issue. ... At the revision there is a focus on mobile entertainment and especially
mobile social media, mobile tv services, software and mobile solutions. Beside social media the business model of user generated
content has become adopted to mobile media. ...
Complete Text with
Mobile Media Resources
FOLDEN.INFO is a monthly updated Directory on eMarketing and iMedia.
Internet Marketing Inovations
The internet marketing mix definitely now has become a new component, social media marketing. Social media marketing needs
to be mentioned as a usual part of the media mix and campaign planning. This is worth by numbers like a 774% increase of
traffic at the social web (ComScore) ... . And this is a global trend.
Further emerging marketing areas are
Mobile Marketing, In Game Advertising and Video Advertising
(
Rich Media Advertising).
Up to date articles, studies and numbers are available at the
Internet Trends.
Complete Text with
Internet Marketing Resources
Social Media Marketing
As colourful as the population is so are the marketing tools for the social web ... . There is
blogvertising and podvertising, paid postings and also comments, reviews and a whole range of different applications, which
by modules or widgets can fulfill tasks like shopping, deliver information, classifieds or audio and video. Reasons for the
integration may be personal interest by the owner of a site or revenue sharing. The best way to start in this area is a
common interest, which by its best may end in a dialog or elsewise may consist of entertainment.
But also common advertising like video advertising, but in a new way, is common. Social networks do have a similar reach like
so called mega markets by huge online shopping services. Numbers of several millions up to over hundred millions are normal.
This is also enough reach to establish a particular advertising network for a particular social media service ... .
Another trend is
Social Shopping, which is based
on the confidence between users. Meanwhile there are a lot of sites which do offer reviews and recommendations of products and
services. Confidence is an essential part of the social web. By this enterprises should act carefully and in an open way.
Elsewise bad criticism may follow. Good and targeted information is mostly welcome.
Complete Text with
Social Media Marketing Resources
Search Engine Marketing
Most dicussed issue in the reach of search engine marketing is universal search and its consequences on the ranking at
search engine result pages (SERP). The term universal search describes the availability of different media types like
texts, images and video by one request. ... For now it is not clear, if there is a dependance between the media delivered and
if there is an influence of one media to the ranking of the other. But marketers now have several ways to reach and to attract
users within one search result.
Two further big topics are
People Search Engines
and
Social Search Engines.
Both do touch the social web. People search engines do enable the search for people and also for social media profiles.
Social search engines are based directly on the social media idea and do generate search results either by user submitted
pages or ranked by votes.
Last but not least there are a lot of new search engines with innovative features. It is worth to have a look, also for
submissions. Further technological innovative features are semantic web search engines, which do analyse the language to
improve search results, and question and answer search engines, which do enable to ask questions to get results. Both of the
latter are in the reach of artificial intelligence. The future for sure will bring up some surprises.
Complete Text with
Search Engine Marketing Resources
FOLDEN.INFO is a monthly updated Directory on eMarketing and iMedia.
Internet Marketing and Social Media
Social media services have become established equal to a brainstorming session. ... To the active group there is the question
about a reliable business model. Premium may just become mentioned as a theoretical issue. It may become applied to useful
applications for using the social web or establishing a service, but it is not usable for content providers or aggregators.
The clearly favorable business model of course is advertising. But for new advertising formats like
widgets ... and other new advertising formats like
podvertising, advertising at podcasts, there is a need
for standards to buy media and to measure the success and reach. The need to define standards is clearly given by the
popularity and success of these media types, which now has become proven by measurements and research.
Advertising at the social web
now gets the same attention like formerly established internet specific ad formats.
... Standardization activities have become started by established and new formed internet advertising organizations. ...
Complete Text with Resources
Internet Marketing and Social Media Trends
At the same time there is an ongoing technological development. Here preconditions on the integration of the new formats
at various publishing technologies need to be defined as well as the preconditions for updates and exchange of content and
the interoperability of applications. ...
Complete Text with Resources
FOLDEN.INFO is a monthly updated Directory on eMarketing and iMedia.
Social Media Marketing
Social Media Services do arise like mushrooms and about all topics. The occurrences do show a verticalization and the
integration of social media elements into established services. By this there are platforms for easy targeting. Another
criterion is the establishing for particular purposes like shopping. At social shopping services have been established,
which do have adopt popular social media concepts for product reviews, price information and product recommendations.
The same is due related to services. The development has to become mentioned as matured by an already existing
diversification into the direction of lifestyle.
Concerning advertising at social media widgets are most important. Related to this now a special measurement service
has become established (for article see full text). Widgets, also known as gadgets and by technical description rich
internet applications, become distrubuted by networks or enterprises themselves. This strategy is most similar to affiliate
marketing. It remains the problem to engage users to integrate widgets. Most similar to affiliate marketing are financial
incentives. Another strategy is the engagement of leaders, which already have establshed well visited pages at the social web.
To engage leaders there are several services, which do resemble agencies or are agencies. ...
Complete Text with Resources
Internet Marketing, Social Media Marketing (Services and Resources)
Social Shopping, Sharing, Tagging (Services and Resources)
Collaboration Software and Business Networking
Communications is the essential element at collaboration as well as it is at the social web. Business networking is
already a common business practice popular like the social web in common. Of course successful and easy to handle
applications have become integrated into collaboration software. Opposite to this a new development and trend is
the public handling of documents also beyond the borders of an enterprise. There are some services offering the
open exchange of documents and by this the possibility for cooperation and to get new business contacts.
Complete Text with Resources
Collaboration Software, Business Networking (Services and Resources)
FOLDEN.INFO is a monthly updated Directory on eMarketing and iMedia.