RSS MAD

Q&A with Stephen Davies (PRBLOGGER) on Twitter

Stephen Davies (aka PRBLOGGER) recently set up his own PR company and actively uses Twitter to interact and influence with the great and good in his sector, and beyond.

I asked him a few questions about his Twitter habits...

comScore - ecommerce shrinks first 23 days of November, will Black Friday, Cyber Monday save the day?

It looks like the woes that had already befalled brick-and-mortar retail may have finally befallen online retailers. According to comScore, e-commerce sales in the first 23 days of November declined 4% from the same period last year.

5 top tips for SEO customer service

Usually my articles are directed at the search engine optimisation (SEO) customer, the entrepreneur or marketer looking to boost their online business through search.

Today though, I want to explore how we sector professionals interact with these customers, how we deal with them and how we can get the best out of our working relationships.

Is 2009 the year of the mobile internet?

It seems that for the past decade, we've all been told that the mobile internet is going to be "big" and will eventually eclipse the "desktop-oriented" internet that most of us are still most familiar with.
 

Exclaimer awards Search and SEO account to Cheeze

Exclaimer Awards Search and SEO Account to Cheeze

Exclaimer, a global provider of mail utilities and software add-on products for Microsoft Exchange, has signed digital direct agency Cheeze (www.cheeze.com) - a member of Digital Marketing Group plc, to its paid search and SEO account without a pitch....

Bigmouthmedia appoints International Sales and Marketing Director

David Hardy has joined bigmouthmedia as the search marketing group's International Sales and Marketing Director.

Stepping into a key strategic and operational post, Hardy will play a lead role in the delivery of the group's growth and expansion programme. Charged with strengthening the company's sales...

Shopcreator akes life easier for its retail customers amidst VAT cut.

Specialist e-Commerce company Shopcreator worked against the clock to ensure the cut in VAT was accounted for and integrated into all of its ecommerce products. The VAT cut was administered in time for new trading prices on Monday, 1st December at what is considered to be the busiest retail period of...

DBD Media scores with Football Superstars

Search engine marketing specialist, DBD Media, today announces that Football Superstars is the latest addition to its client portfolio. DBD Media will handle Football Superstars’ entire search account, managing both paid and natural search. Football Superstars is the world’s first virtual football world...

Comet enhances customer engagement with introduction of customer ratings and reviews

UK electrical specialist retailer starts to build online community and knowledge base with implementation of Bazaarvoice service.

Comet has begun rolling out plans to enhance customer engagement on its web site, www.comet.co.uk, by appointing social commerce technology company Bazaarvoice to implement...

The Web Week in Review

In a week that that saw a rally in global stock markets and is seeing some of the best Black Friday deals in recent memory, it seems like the world has been able to recapture some sense of normalcy.

Here's the news that caught my attention this week.

BBC launches live streaming TV

Today sees the start of the BBC's online live streaming of BBC1 and BBC2, though this is something ITV has been doing for a while with its four channels.

I've been watching BBC2 through the iPlayer to see how well it works online, and whether the BBC does it better than ITV...

Q&A: Steve Howell of charity auction site Celeb2nds

Celeb2nds auctions items donated by celebrities, from David Beckham's boots, to Cliff Richard's jacket, all in aid of its eight founder charities, which include the Rainbow Trust and Dial a Dream.

The site is pretty well designed too, though there are a couple of slight issues; the 'auctions ending soon' display could be promoted better, as on eBay, and the fairly hefty delivery charges, £10 for a signed Harry Hill joke book for example, may deter some bidders.

8 SMS gateways/aggregators

Last week in my SMS primer, I discussed the role of the SMS gateways that provide connectivity to the mobile infrastructure that makes SMS messaging possible. If you've developed a mobile application and need connectivity to the carriers, you'll need an SMS gateway.

Registration now open for Technology for Marketing & Advertising 2009!

Registration for Technology for Marketing & Advertising 2009 has just opened and by registering online in advance visitors will receive free entry saving £20. As the UK’s only integrated marketing-solutions event and the first event of 2009 for marketing, media and advertising professionals, it is a...

Has retailer Woolworths closed its website?

Woolworths, having become the latest victim of the credit crunch yesterday, seems to have taken its website offline this afternoon.

Visitors to the website will find this message: 'Our site is currently undergoing essential maintenance. We apologise for any inconvenience caused. Please check back later. ' 

Q&A with Zappos CEO Tony Hsieh

Online shoestore Zappos was founded in 1999 and has in less than a decade grown to be one of the leading lights of e-commerce.

Zappos CEO Tony Hsieh is a firm believer in the value of a delightful customer experience and is an early adopter of Twitter. I asked him a few questions to find out how this focus on satisfaction (and the Twitter factor) is helping the company progress.

How do you measure success online?

How do you measure the success of an online business, given the current economic climate?

Tying in rather neatly with Chris Lake’s blog post a couple of weeks ago, 20 ways to delight your customers in 2009, last week saw E.Factor hosting their Measuring Success event.

E.Factor is a relatively new online social networking-site that has already gone global, with a rapidly growing membership of business people and investors.

If you liked this, are you really sure to love that?

The New York Times Magazine published an interesting article that discusses the Netflix $1mn challenge that has some developers working tirelessly to improve the accuracy of the Netflix recommendation engine by 10%.

Site comparison: newspapers on mobile

Despite being pretty advanced online, The Guardian's mobile site is well behind the times, and the newspaper has now hired a consultant to improve its mobile strategy.

The mobile edition doesn't match up to the web version and, with this in mind, I've been taking a closer look at the Guardian's and some other newspaper's mobile sites...