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added: Fri, 09th September 2005 | 881 views | 0x in favourites
feed url: http://www.apiblog.com/rss.xml
APIs are changing the way online businesses interact with users and customers. An API (application programming interface) allows a user community to be directly involved in the improvements to a given web destination. This involvement increases brand loyalty and benefits both user and business alike.
In his Thursday morning keynote at the MySQL Users Conference 2005, Google's Adam Bosworth suggested that we "do for information what HTTP did for user interface." Ten years ago, when he first started paying attention to the web, he was interested in the idea that he could zero install applications and that they could be accessed from anywhere at any time. He said that a personal computer to him is like a phone: it is a useful access point but it is not where he stores stuff.
Bosworth advocated an open model for data. Although he was not referring to open source, he expanded upon the example by explaining that customers like open source software because of the transparency. For many, they know what they are getting because they can read the source. For the most part, they do not actually read the source, but it is comforting to know that if the software doesn't work, you or someone else can fix the code if that is required.
Imagine if you can query any data that is available anywhere in the world. Bosworth said that what this requires is a single, simple, open wire format for items. The format needs to be simple for any P programmer to deliver and any JavaScript programmer to consume. He also pointed out that "complex things tend to break and simple things tend to work." Google has the simplest query language in the world. There is no structure and no syntax.
Bosworth predicts that RSS 2.0 and Atom will be the lingua franca that will be used to consume all data from everywhere. These are simple formats that are sloppily extensible. Anyone who wants to can use these formats to consume content or to author content. Contrast this with the Semantic Web, which requires that you get a large group of people to agree on the schema of everything.
Textamerica has launched their developer api, along with a contest:
To help launch our new Developer Program we will pay $500 for each of the first 20 applications (with source code) based on this API which are developed by you, and which we deem to be the most useful to the Textamerica Community as a whole. This is not a contest but merely our way of showing our appreciation for what you do.
With the Google Web APIs service, software developers can query more than 8 billion web pages directly from their own computer programs. The Google web search API uses the SOAP and WSDL standards.If you do a Google search for the letter a, the most common letter in the English language from Google's web site you will get 8 billion results. Now if you try this search from the Google API you only get 5.2 billion results.
"Some possibilities might include:
- Generating automatic keyword, ad text, URL, and custom reports
- Integrating AdWords data with databases, such as inventory systems
- Developing additional tools and applications to help you manage accounts"
Code samples are provided in Java, C#, XML, PHP and Perl, with more emphasis on the last one. There's a discussion group for developers and a blog, though they're obviously not very busy places yet. They use an interesting quota system to throttle API calls based on ad spending.
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