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PR Blogger

added: Sun, 11th September 2005 | 474 views | 0x in favourites
feed url: http://www.prblogger.com/index.php?feed=rss2

A blog on how technology and new technological communication channels are affecting the PR profession

Latest feed entries:

CIPR social media guidelines - consultation 2008

Back in 2007 the CIPR released its social media guidelines to its members and the wider PR community following a consultation request in late 2006. As some of us know, the rate of change in the online world is rapid and we're still in the midst of defining 'best practice' with a lot of online tools, tactics and communication methods. What was deemed appropriate in early 2007 may not be now. With this in mind, it's important that regulatory bodies like the CIPR continually update their documents of guidance. From the CIPR consultation page: "Social media is an evolving - and frequently contentious - area of PR practice, the profile of which continues to grow...

CIPR Northern Conference 08

On Friday I delivered two workshops at the CIPR Northern Conference; this year held at the Bridgewater Hall in Manchester - last year it was held in Newcastle. The underlying theme of this year's conference was 'reputation' and my workshop focused on reputation from an online point-of-view and was titled, Coming Out From the Shadows & Managing Reputation Online. It was another great event by the CIPR. I met quite a few new people and managed to catch up with the regulars too. The Labour Party Conference was taking place the following day so the Manchester Police were out in force just down the road, including snipers on every roof of the surrounding buildings...

Is online PR losing its real definition?

One thing that's become apparent in the advent of online communications is the amalgamation of the various communication professions. Is SEO a stand-alone discipline or should it belong to PR? Does blogger outreach really belong to PR when there are one or two online marketing agencies doing a mighty fine job of it already? Should there actually be such phrases as Online PR, Online Marketing, SEO etc? Or should they all just come under one name which encapsulates each discipline together? I remember having a telephone conversation with Ged not too long ago about this very same topic...

Tomorrow’s fish & chip paper?

Okay, Google is beginning to scare me now. The Official Google Blog has just announced that they're beginning a new initiative working with newspaper publishers to digitise millions of news articles. From the blog, "For more than 200 years, matters of local and national significance have been conveyed in newsprint -- from revolutions and politics to fashion to local weather or high school football scores. "Around the globe, we estimate that there are billions of news pages containing every story ever written. And it's our goal to help readers find all of them, from the smallest local weekly paper up to the largest national daily...

Show Him Numbers

When I announced last week the launch of 3W PR you may have noticed that I provided a link on webitpr head honcho, Adam Parker's name. It was a link to his new blog and if you didn't check it out at the time I recommend you do now. It's called Show Me Numbers and in Adam's own words it's "about the power of numbers and analysis with particular focus on the online, PR, and general economic worlds." For anyone that's worked with Adam you'll know he's a bit of numbers geek and one of his most recent blog posts compares fee incomes of the PR Week Top 150 alongside those of the top UK accounting firms. Suffice to say the difference (including fee income per head) is huge. Each of the Big Four accountancy firms have...

Crowd Surfing launched

Being the avid blog reader that I am, I often hear social media specialists utter the words, "you no longer own your brand." Now, read that sentence again and imagine you're a business owner or a marketing officer, "you no longer own your brand." Quite heavy to take, yes? But what does it actually mean though? Do these people ever actually explain in great detail their reasons behind making such a statement? If I'm a business owner or a marketing officer I want to know (in great detail please!) how and why I no longer own the brand I've carefully and painstakingly created over the years. Well, now there's a recently published book that not only explains how consumers are taking control of brands...

Say hello to 3W PR

Let me tell you a brief story. A month or two ago I began toying with the idea of setting up an online PR consultancy. Now, seeing as though I'm at the beginning of this story and I'm trying to draw you in, I wish I could make a profound statement about my reasons for doing so. I could tell you I had a vision that came to me as I was ironing my work shirts one Sunday evening or, taking a leaf out of Martin Luther King's book, I could tell you I had a dream; a dream where little white blogs and little black blogs would join hands and, er, um, blog together. But no, I'd be fibbing. Setting up 3W PR just felt like the right thing to do. Not just because I think it's going to be a success but because I see it as a challenge to me on both a personal and professional level. It's a challenge that I'm really up for, though...

5 reasons why it’s the golden age of PR

1. IT'S A HOT TOPIC OF CONVERSATION Never before has PR been discussed by so many people who don't work in the industry. Admittedly not always in a good light, but you can't deny the profession is a hot topic of conversation among the media, business people, marketers, bloggers and a whole host of different people. 2. CONSUMERS ARE MORE SAVVY THAN EVER BEFORE. Advertising doesn't work like it once did - if it ever did - and, quite frankly, I don't care about the latest razor David Beckham is pimping. Direct Mail? Nothing more than offline spam. 3. THE ADVENT OF SOCIAL MEDIA IS PERFECT FOR PR. The fundamentals of the profession...

Three PR Mavericks

Andy Wake from event management company, Don't Panic, has tagged me with a blog meme around an up-and-coming event he's organising called New Wave PR. Andy says, "Don’t Panic are now putting together our New Wave PR event and we thought a meme might be a fun way to...

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