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A Software Marketing Newsletter
added: Tue, 27th September 2005 | 2450 views | 0x in favourites
feed url: http://www.softwaremarketingresource.com/feed.xml
Software Industry News and Software Marketing News for software developers, shareware authors, publishers and user groups.
Latest feed entries:
Software Marketing News - September
Welcome to the September issue of Software Marketing News, an independent voice for software developers. An HTML version can be viewed at http://www.softwaremarketingresource.com/author-resource-newsletter70.html .
Computer Outlook
Back in July I was interviewed for the Computer Outlook radio show, the host John Iasiuolo was great. He is a supporter of both user groups and software developers. If you have a new release get in touch with him about the possibility of an interview. http://www.computeroutlook.com
Search Phrases
OneStat reported that most people use 2 word phrases in search engines. Of all the search phrases world wide, 28.91 percent of the people use 2 word phrases, 27.85 percent use 3 word phrases and 17.11 percent use 4 word phrases. Less and less people now use a single keyword for search. http://www.onestat.com/html/aboutus_pressbox45-search-phrases.html
New Tools - Tech Preview
Permutator
Permutator creates permutations (good word ;-)) of keywords and keyword phrases. It acts as a keyword 'tumbler' to give users all possible combinations of keyword phrases. I found the tumbler not only helpful with capturing the long tail, but helpful for locating keyword rich domains. http://www.boxersoftware.com/thepermutator.htm
Studio v Greenbox Logo Maker
Wow! All I can say about this software is it is very cool. I am what many would consider graphically 'challenged', the Studio v Greenbox Logo Maker provides design elements along with a variety of effects that can be applied. You can literally create a professional looking logo in just a few minutes. I really am impressed by this software, and the best part it is only $ 29.95!
http://www.studio-v5.com/greenbox/index.htm
NEW Add Social Bookmarks to Website
Social bookmarking has quickly become a popular way for frequent Internet users to share their favorite websites with the public. Having a website added to a bookmark directory can increase web traffic significantly. Bookmark chicklets are a newer creation that help remind those viewing a website to add it to the social bookmarking directories.
The free web based tool makes creating the chicklets is instantaneous. For more information or to use the tool visit http://www.feedforall.com/social-bookmarks.htm.
NEW RSS2HTML Web Templates
If you are struggling with page layouts and converting RSS to HTML webpages, you will be heartened to learn of a new rss2html web template directory. A subscription to the directory is available for just $ 29.95. http://www.feedforall.com/rss2html/index.htm
GotVMail
With GotVMail's virtual phone service, your business can have all the advanced capabilities of large corporate systems at a fraction of the price. Customers and prospects can reach you and your employees no matter where you happen to be -- in the office, at home, in the car. You check your voice messages and faxes online and have both sent to email. You can customize your main greeting to prompt callers to choose phone extensions to reach you, your employees, or the department that can best take care of their needs. GotVMail works with any phone -- landline, cell, VoIP, even PDAs. There is no equipment to buy, no long-term contracts to sign and service plans start at just $9.95 a month. http://www.gotvmail.com
Conferences
European Software Conference -
I will be attending this year's European Conference in Cambridge England, Nov 4-5, 2006.
I will be speaking along with Dave Collins on two sessions, one on SEO and the other on Critiquing Websites. I'm looking forward to meeting a number of European developers. I know of a great group already planning to attend.
A conference keynote speaker has just been announced. I do plan on recapping the conference on the SMR website so stay tuned!
http://www.euroconference.org/
ISDEF /SWRUS
ISDEF will be held October 5–8 in the Holiday Inn Moscow Sokolniki. There will be a "preconference in the Ukraine". The Ukraine event will be held a few days before. If interested contact Mykola Rudenko for details.
http://www.isdef.org
Grand River Schmooze
A Grand River Shareware Schmooze is planned for October 20-22, 2006 at the Airport Hilton in Grand River, Michigan. http://www.grandriversoftware.com/schmooze
Software Success
This month's Software Success story is about HC Top Systems. Read how this company grew into a money making machine. Top Systems was founded in 1997 when it obtained the republishing rights for WinZip. Today Top Systems is a Software Publisher in Europe. Top Systems works closely with the developers to market and sell their software, in Europe. http://www.softwaremarketingresource.com/software-success-11.htm
AISIP Interviews
I interviewed Michael Halls about his acquisition of the AISIP (Association of Independent Software Industry Professionals). Michael provided his thoughts regarding the future of the AISIP (http://www.aisip.com ). http://www.softwaremarketingresource.com/aisip-michael-interview.htm
Software News
Top Systems has acquired bhv GmBH & Co KG, a European software publisher (more details in this month's software success story).
Giving
Every year we donate 100% of all sales that occur on Sept 11, to a charity, and while you might not want to do something that radical consider this a time of year to reflect and give to those who might be in need.
With Sept 11, around the corner there is no better time to do this:
Harold Holmes of Lincoln Beach Software is riding in the Gateway MS150 this month and is currently offering a free software product for any direct donations of $20 or more. The MS150 is a 150 mile bike ride that raises awareness of Multiple Sclerosis and raise money to fight this debilitating disease. If you would like to help this cause please go to http://www.lincolnbeach.com/ms150.php for more information. To take advantage of this offer you must donate between now and September 15th.
This cause is near and dear to me, as my son and I are doing a 3-day 50 mile walk for MS Sept 8-10, 2006 and are still in need of donations. If you love SMR and wish to donate http://tinyurl.com/zga5q we sure would welcome the help!
New Concept
AdLandmark - pay per download on smaller download sites (minimum .10 per download). I really have not had the chance to evaluate this, they did tell me they can detect completed downloads, though I'm not sure how, as you still host the file. Hopefully in the near future I will dig into this more and determine whether it might be something worth doing.
http://www.adlandmark.com
Deals - Icon Bargain
Icons-icons.com is extending their August sale just for SMR readers. They are offering all their icons sets for only $29.95 each, and the matching backgrounds for $9.95. You can get the special extended sale prices, through September 8, at this private icons-icons webpage: http://www.icons-icons.com/SMR-special.php
Article(s)
Credibility Online
Credibility online is becoming more and more of an issue. Anyone can have a blog or post to a forum and anyone can edit wiki entries. Web surfers are beginning to comprehend that just because it is in print does not necessarily mean that it is true.
http://www.feedforall.com/questioning-credibility-online.htm
Compelling Articles Make Great Copy
Articles are excellent tools to generate web traffic and product interest. Writing articles may sound easy enough, but it is important that you write the proper types of articles to attract interested readers. Follow these simple steps to create compelling and interesting content. http://www.small-business-software.net/articles-for-content.htm
Convert RSS2HTML
Many webmasters have realized the benefit of using RSS to dynamically update websites. This means that the website content automatically changes when the RSS feed is updated. This allows for webmasters to serve dynamic content or a mixture of static and dynamic content on their website. http://www.feedforall.com/converting-rss-to-html.htm
RSS Feed Tips to Help Search Engine Optimization
RSS feeds are a great communication medium, and when properly managed, web feeds can bring in significant Internet traffic. RSS feeds should contain compelling themed content with episodic titles that are united in common broad theme. Use RSS feeds as an online marketing and search engine optimization tool. Just as optimizing an HTML web page will increase exposure, so too will an RSS feed that is properly optimized and promoted will also increase your exposure. Use these simple tips to improve your web feed exposure. http://www.feedforall.com/feed-tips-seo.htm
Search - Google
Google appears to be getting into the shareware business, well freeware anyway. Now you can offer private-labeled email, IM and calendar tools to all of your users for free. The web tools are all hosted by Google, and I am unsure whether that is good or bad. Chalk up more aggregate data to their already growing repository. https://www.google.com/a/
Trademark Violation
I posted this in the SMR blog http://www.softwaremarketingresource.com/blog.html but I found it so innovative I felt it worth reposting:
Ok so this women purchased a bunch of googlesomething.com domains and attempted to sell them to Google for a large sum of cash, thinking she would make millions. When the Google trademark lawyers came calling you would think, like many of those before her she would back down and turn tail. She did counteroffer the domains at a discounted rate, these offers could have been her demise, because when she actually went to court her actual defense was ingenious.
The domain poacher told the court she had been planning a dating site and the domain was intended as "Go Ogle" rather than "Google". Because she had offered to sell the domains the court ruled in Google's favor. Still, her ingenuity was rather impressive!
If you know someone who would like to subscribe to Software marketing News please have them send an email to webmaster(at)softwaremarketingresource.com with "subscribe" as the subject line.
Software marketing resource is an independent voice for developers. We welcome any suggestions and feedback on our blog, articles, newsletter and website.
Thank you for your continued interest in SMR.
SIC Recap - Overview of Recent Software Conference
An HTML version can be viewed at http://www.softwaremarketingresource.com/author-resource-newsletter69.html .
This issue of SMR is a little different than the normal. The following is a recap of the recent Shareware Industry Conference held in Denver. It is my belief that SIC is the best and oldest conference around for independent software developers. Each year it is better and better. Read the review and consider attending the 2007 SIC.
SMR Sponsor
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When will I learn! I never manage to book flights at a reasonable hour! We arrived in Denver at 2:30 AM (Denver time, my internal clock was set on Boston time and thought it was 4:30 AM!). Needless to say, we did not run into the usual cluster of SIC attendees in the lobby.
SIC OVERVIEW - WEDNESDAY
After a few hours of sleep, I made my way downstairs to the registration area to begin preparing for the flood of attendees. The usual crew was kind enough to assist the board in preparing name badges and goodie bags.
Registration opened at 3:00. The initial buzz amongst attendees was about the AISIP http://www.aisip.com . The AISIP is an independent software organization started a little over a year ago by Sue Pichotta. Just prior to the conference Sue sold the AISIP to Michael and David Halls. While most developers adore Sue, they are very interested in seeing what kinds of things the Halls will do with the AISIP.
I have interviews planned with both Sue and Michael, that will be posted shortly. The interviews will hopefully provide additional insight into the future plans for the AISIP.
Wednesday evening the welcome reception was hosted by Protexis http://www.protexis.com . The reception was on the 12th floor and provided sweeping views of the mountains and landscape. As the event was sponsored by Protexis, I felt it prudent to get a better idea of what services Protexis provides. Glen Haley, was a bit of a tease, as he explained that Protexis has ecommerce and software delivery services but also indicated they would be making some big announcements in the future. I tried to pry but didn't get very far, so look for future announcements from Protexis!
One of the best things about the conference is that you have the opportunity to put a face to the online personalities from the software newsgroups. Often the appearances of individuals contrast their online persona. Others are exactly what you expect. And each and every year I really enjoy catching up with people like the Thorntons http://www.thornsoft.com and Joost from HC TopSystems http://www.topsystems.com .
Of course there are also post-conference regrets. While I saw Loren and Kim Brewer from Wingeniuty http://www.wingenuity.com I did not really have the opportunity to catch up with them.
SIC OVERVIEW - THURSDAY
Throughout the course of the conference I thoroughly enjoyed seeing developers who I've come to know online. Seeing the eSellerate crew, Mike Burda and Patrick Smith hang up their tye-dye for the Digital River brand caused a chuckle or two.
I chatted with Dave Hamel about his new project Permutator that "captures the long tail" which is a mini-obsession I have. He provided a copy of his Permutator program and I'll be reviewing it in the September issue of SMR. I also really enjoyed seeing Darcy and Art Araya from SaltyBrine Software http://www.saltybrine.com they are just such a fun couple. In fact Darcy put together a great movie of the Shareware Industry Awards Banquet for those who missed the event (see the link below).
The session that I enjoyed participating in the most would have to be the website critique session with Dave Collins of Shareware Promotions http://www.sharewarepromotions.com and Ben Weintraub of Merit Software http://www.meritsoftware.com and myself. We collected business cards from "victims" in the audience, who wanted to have their websites critiqued. We drew the cards out of a bowl, and the selected websites were critically reviewed by the panelists.
Dave took on the role of Simon Cowell. Dave nailed the accent and wasted no time in declaring which websites were utterly rubbish. The comments made were taken in the spirit they were intended, and I hope to see attendees who have improved their ranking and doubled their sales as a result of the criticism.
Because of the sessions incredible popularity I thought that I would mention that Dave Collins has an in-depth website review service available. The service is far more extensive than the quick reviews we performed. Details can be found at: http://www.sharewarepromotions.com/website_review.html . The impact of a poor design on sales can be significant, a critique can often result in both higher conversions and increased web traffic.
I had a great chat with Nick Bradbury creator of FeedDemon (HomeSite and Topstyle) http://www.bradsoft.com . Nick is always fun to chat with. Though he is is less of a control freak than I am, we both share a common paranoia (some would call it a concern) about Attention Data http://www.attentiontrust.org. It was a great discussion and I'm looking forward to hearing more from Nick about his activities as they relate to Attention Data.
Once again, Digital River http://www.digitalriver.com was gracious enough to host Thursday evening's reception. I have to say for a large company Digital River has a great sense of humor! This year's Thursday evening event was a blast! Digital River's theme was "Rev Up Sales" the reception was centered on a race car theme. They had a professional photographer and attendees could don a racing suit and be photographed. Additionally they had arcade style driving/racing games and remote controlled race cars.
However, all of that paled in comparison to the main event. Digital River had motorized toilets! Racers would don a racing jumpsuit mount their toilet bowl, and race the opposing team in 4 laps around the race track. Racers would then quickly change out of their racing suit with the assistance of the pit crew. The next racer would suit up and ride their portable mobile potty another four laps.
Each team was comprised of four racers and each racer was required to complete four laps in their special Digital River racing jumpsuit. The team who completed the race laps and removed the racing suit first, was the determined winner. A good pit crew was critical to success. It was a really humorous event. Some software developers found the toilet bowls quite difficult to manage and crashed their tanks. The event really gave new meaning to porta-potties. ;-)
Other respected developers took their races quite seriously and the looks of concentration on their faces are evident in the photo collages that are popping up on the web. Great event DR!
SIC OVERVIEW - FRIDAY
Mike Dulin from Shareware Radio http://www.sharewareradio.com interviewed me about the conference and our applications. I have to say he was really great. He immediately put me at ease with initial chit chat and did a great job directing the conversation.
The ASP attended the conference in force and it sounds like the ASP leadership has lots of ideas about PAD security. I hear that there will be news about this shortly.
Friday morning gave way to bleary eyed attendees eager for more. I participated in another session with Dave Collins. Dave had this fancy powerpoint presentation that was really quite impressive.
I love that people like Edwin Siebsma attend and companies like WinZip frequent the Shareware Industry Conferency. WinZip is probably one of the best known and most traditional shareware applications and they support the conference each and every year. Even as the conference grows into something much more than what was once though of as traditional shareware, the roots are not forgotten.
Throughout the conference hospitality suites were open, allowing attendees to interact on a personal level with vendors. The hosted hospitality suites included:
TUCOWS - http://www.tucows.com - Tucows is hosting a very fun contest and were demoing Vlog-It, a very cool program for recording and editing video. The contest runs through August 10th, and there will be 30 winners announced!
CNET- http://www.download.com - Cnet has a new tracking program that is available in their Premium Reporting Center. CNET trax allows tracking of page views, initiated downloads, completed downloads and buy now button clicks.
Digital River - http://www.digitalriver.com - Digital River took a different approach to their hospitality suite, they were "educating" developers with different educational stations. I heard great things from developers with regards to the information they received from the various experts and stations.
Avanquest - http://www.avanquest.com - The suite was used for one on one meetings with attendees interested in expanding their European distribution opportunities.
Plimus - http://www.plimus.com - Plimus hosted a suite, though I did not really have the opportunity to connect with them.
Massages by Dr File Finder - http://www.drff.com - Mike Callahan's daughter Kadee and a college friend provided massages free of charge to travel weary attendees, the rooms atmosphere and candlelight soothed souls and was also well received.
Friday night was exhibit night where vendors show off their products and services to attendees. Massive food displays, various cook to order pasta dishes, a carving station with a huge leg of beef and heaps of finger food greeted attendees.
Attendees collected stamps on their "Colorado map" from each of the exhibit booths. A completed map meant you would be entered into a drawing for 3 Creative Labs Media Player's, donated courtesy of Microsoft http://www.microsoft.com .
SIC OVERVIEW - SATURDAY
The late nights and early mornings were beginning to show on the faces of some attendees by Saturday morning. Saturday's session continued, it was clear that Dave Collins from Shareware Promotions http://www.sharewarepromotions.com was a hit with attendees. Dave sessions were crowded and attendees really enjoyed his sessions.
I did an impromptu session with Ronny Karl from SurfWare Labs http://www.surfwarelabs.com and I have to say he was a great speaker. I learned about the conversation rainbow and really appreciated the personal stories that he added to the presentation. Ronny and I gave homework to attendees, they were asked to meet 5 people they did not know prior to the conference and make an effort to help 2 of them. The session was really all about stepping outside of your comfort zone. Even those that have attended multiple conference took advantage of the educational sessions with Rich Holler honing his networking skills. ;-)
Three sessions in particular that caused some buzz amongst attendees was Dave Sampson from MixMeister http://www.mixmeister.com , Alastair Rampell from Rampell Software http://www.rampellsoftware.com and of course Michael Lehman from Microsoft. Dave Sampson discussed a whole host of information related to improving and maximizing the customer relationship. While I was unable to attend the session, I read the presentation paper and he provided concrete actionable items for developers interested in increasing sales.
The other session that created a "stir" among attendees was Alastair Rampell's. Alastair is quite an impressive guy, with some really great ideas. Alastair discussed effective ways to make money from people who do not typically buy. Alastair (Alex) really stepped outside the box with some really new ideas. Alex has been testing alternate distribution methods for quite some time, he brought his personal experience to a session discussing some really interesting ideas with attendees. The concept is fascinating and will help developers generate a secondary revenue stream, which according to Alex in some cases can be larger than the primary revenue stream. I hope to be writing more about this in future issues of SMR, for now a review of the concept that Alastair is launching can be found at http://www.icons-icons.com/trial-pay.php .
Microsoft took center stage at SIC to launch a new development tool for developers. The tool called Project Glidepath has a number of interesting facets. Michael recorded the session and interested developers are encouraged to listen to the presentation.
The Banquet
Entertainment was provided by Gayle Becwar who was a comic magician, he was very talented and funny. The performance was very interactive, and a number of attendees had the opportunity to participate. I still cannot decipher the "magic" behind his tricks.
Rob Rosenberger was back in the role of MC and it was great to have him back. The awards themselves show how shareware as a marketing model has expanded. A number of large companies have adopted the practice of using trial versions to sell and promote their applications. Steve Lee once said that all software would be sold this way, and that is in fact what was reflected with this year's People's Choice and Software Industry Awards with a large number of big companies receiving recognition including Google, Microsoft and Adobe all taking home awards.
Next year's Shareware Industry Conference will be held in Denver, Colorado and I hope to see everyone there!
Other Conference Reviews:
Danny's Overview - http://www.softwaremarketingresource.com/sic-review-2006-dan.htm
Sue's Overview - http://www.icons-icons.com/sic.php
Dave Collins Overview - http://www.sharewarepromotions.com/newsletter/ (will be posted 8/2/2006)
SIC Photo Collections
SIC Photos - http://www.sic.org/06Photo
SMR - http://www.softwaremarketingresource.com/sic-2006-photos.htm
Shareware Promotions - http://www.sharewarepromotions.com/conferences/sic/2006/index.htm
Tucows Photos - http://www.w3design.com/photos/displayimage.php?album=1&pos;=0
Wingenuity - http://www.wingenuity.com/photos
ShareIt/Digital River - http://www.shareit.com/whatsnew.html (click review events SIC is top event)
SIC Video Collection - from Salty Brine
http://video.google.com/videoplay?docid=-6485695680282047521≺=goog-sl
http://video.google.com/videoplay?docid=3879707039624688424≺=goog-sl
Top 10 Things I Learned at SIC
1. Developers are looking at other ways to make money.
2. Web real estate on the post sales page has potential
3. Users will spend money, just maybe not on your software
4. The Long Tail is allusive for developers
5. Don't forget the basics of SEO, influence what you can control that means website titles and descriptions on every page!
6. Social bookmarking is still young
7. Desktop software and software as a service (SaaS) are melding
8. Developers have just begun to scrape the surface of Internet marketing there is so much more that we can do, all of the good ideas have not been used up!
9. Communication is critical to success.
10. AdWords is a science not an advertising model ;-)
SIC Winners
SIAF 2006 Winners - http://www.sic.org/2006nominees.asp
SIAF People's Choice Winners - http://www.sic.org/peopleschoice.asp
SIAF Hall of Fame Inductee
The Shareware Hall of Fame has been instituted to honor those persons, companies, and products that have had a profound effect on the shareware industry. In order to be eligible, one must meet the minimum requirement of having been in the industry for at least five (5) years. Everyone who participates in shareware marketing owes these pioneers a debt of gratitude.
Shareware Hall of Fame 2006 Inductee:
Larry McJunkin Larry McJunkin is the Vice President of Operations for the Windows User Group Network, or WUGNET. Over the years he has helped many software authors in their efforts to get their products noticed and sold. He is always ready to listen to the comments and concerns of shareware authors and is always willing to give sage advice to anyone who asks. Over the years Larry has supported and promoted the shareware marketing model and has been a contributor to its success. In view of his many contributions to shareware and the shareware community, the SIAF board of directors is proud to induct Larry McJunkin into the Shareware Hall of Fame!
SIC 2007
The 2007 Shareware Industry Conference will be held July 12-14, 2006 at the Hyatt Tech Center in Denver, Colorado.
Other Conferences:
Other conferences with content similar to SIC are planned.
ISDEF - Oct 5-6, 2006 Moscow Russia a pre-conference event will be held Oct 4, in Kiev, Ukraine. http://www.isdef.org
EuroConference - Nov5-6, 2006 in Cambridge, England http://www.euroconference.org/
Announcements at SIC
AISIP - Sue Pichotta has sold the AISIP to Michael and David Halls (interviews about the acquisition will be posted online in the near future)
Tucows - Tucows launched a new contest for developers interested in creating video tutorials, but don't enter because I would like to win :-) http://arc.tucows.com
Microsoft - Microsoft Project GlidePath - Michael Lehman from Microsoft launched project GlidePath at SIC this is a new development kit for developers.
http://blogs.msdn.com/mglehman/archive/2006/07/28/SIC_PRESENTATION_PODCAST_AND_PPT.aspx
NotePage - NotePage launched a free social bookmarking tool. The tool is easy to use for even novice web designers. It can also be used to add chicklets to blogs. Creating the chicklets is instantaneous when using this tool. It is a free service available to anyone. For more information or to use the tool visit http://www.feedforall.com/social-bookmarks.htm.
FeedForAll Mac launched a new version of FeedForAll Mac the new version supports unified publishing and integrated namespace support (for creating things like itunes compatible podcasts) http://www.feedforall.com/feedforall-mac.htm
Eclipsit - Software developers aiming to capitalize on the release of Windows Vista will want to check out Microangelo Toolset 6. This suite of icon and cursor tilities provides complete support for the hi-res 256x256 icons introduced Vista. All Toolset components include their own Vista icon images thanks to Librarian, a powerful component of TS 6. Don't be left behind! Begin preparing your products for Windows Vista today with Microangelo Toolset. http://www.microangelo.us
Overviews of Conference
Would you like to read other opinions about the conference?
GameCraft - http://blog.gamecraft.org/2006/07/sic-2006-diary-day-zero.html
RegMatch - http://www.regmatch.com/c/emetrix/
Bits D'Jour - http://bitsdujour.com/blog2/wordpress/?p=122
Tucows - http://www.bourland.com/selling-as-servanthood/
http://luxton.blogware.com/blog/_archives/2006/7/13/2113853.html and http://luxton.blogware.com/blog/_archives/2006/7/17/2133028.html
PR Related to SIC or SIA -
WinRAR - http://www.win-rar.com/bestoverallutility/
MicroAngelo Toolset - http://www.prweb.com/releases/2006/7/prweb413859.htm
Good Sol - http://www.asharewarelife.com/2006/07/pretty_good_sol.html
Nepotism and Shareware - http://dhamel.typepad.com/deblog/2006/07/nepotism_and_sh.html
Windows Blind - http://forums.wincustomize.com/index.aspx?aid=124874&c;=1
Software information - http://www.softwareinformation.info/2006/07/22/award-meant-for-best-hobby-software-given-to-vacation-designer-2006
Other Awards Related to SIC - ESC Award -
http://educationalsoftware.blogspot.com/2006/07/esc-awards-presented.html
Thank You's
Few attendees realize the effort involved in running a conference like SIC so in closing I would like to personally extend a thanks to Mike Callahan, his wife Carole, daughter Kadee, and Maelena for all the effort and hard work they put into the conference. As a founder of the SIAF board and the person single-handedly responsible for the SIA awards each year Mike deserves the thanks and respect of the entire community. Thank you Mike.
And finally a big thank you to all of the sponsors at http://www.sic.org who made the event possible.
If you know someone who would like to subscribe to Software marketing News please have them send an email to webmaster@softwaremarketingresource.com with "subscribe" as the subject line.
July Software Marketing News - Digital River Acqusition Editorial, User Groups, GlidePath, Tucows Contest, Web Applications, Search Engine News and Much more!
Welcome to the July issue of Software Marketing News, an independent voice for software developers. An HTML version can be viewed at http://www.softwaremarketingresource.com/author-resource-newsletter68.html .
We would like to welcome Avangate a new sponsor! Visit Avangate at http://www.avangate.com to learn more about their marketing and sales services.
SW User Group
The Southwest User Group Conference is scheduled for August 11, 12 ?
More information http://www.swugconf.org/
Digital River Acquisition Editorial
Digital River has recently completed the acquisition of eSellerate. What made this sale a little different than the others, Steve Kiene the owner of eSellerate went on record in 2004 emphatically saying he would never sell to Digital. As I have done in the past, I requested that Digital River answer some basic questions regarding the acquisition.
I spoke with and sent Brant Pallazza from the shareware division of Digital River, a list of questions regarding the acquisition. Unfortunately, though I was told it would take 24 hours to get the responses, it has been over two weeks and I have not received any further responses to my email inquiries.
What this says about Digital River?
Digital River is a reactionary company. DR expected there to be fallout from the acquisition of eSellerate, and really the response from software developers was quite mild. Most developers have become accustom to DR's business model and are no longer surprised when competitors are acquired.
What this does not mean?
The lack of response from developers to the acquisition does NOT mean they are not interested in the details, or the questions that were asked. I found this acquisition of particular interest, not only because of the rumors that eSellerate employees benefited from the sale, but also because eSellerate was able to build a successful affiliate program that Digital River has been struggling with. I was particularly interested in how the acquisition and technology would be integrated to benefit existing platforms.
The Software Marketing Newsletter is extremely well read in the online software community. The "interview" gave Digital River a platform and opportunity to communicate with their target audience. Sadly they have not taken advantage of the opportunity.
Digital River has never been great with communication, I thought that they had learned from the past acquisitions and were prepared to be proactive rather than reactive. The details of the acquisitions DO matter to software developers, they need to know how it will affect their businesses. They need to know what will and what will not change.
While some might assume that DR will leave eSellerate untouched only integrating back-end functionality as they have done with other acquisitions, other developers need reassurances. Perhaps DR's lack of response infers that this acquisition really is different from others, I really don't know. Order processing is critical to most developers and they will want responses, it is too bad that they need to react in order to receive communication from Digital River.
GlidePath
Microsoft's new GlidePath has arrived! Project Glidepath delivers Visual Studio 2005 add-in called GlidePath Software Factory. The Software Factory allows developers to download workflow code, content and templates to assist developers and MicroISV's with the building of a Vista application. Microsoft will officially be announcing GlidePath at this year's Shareware Industry Conference in Denver, July 13.
Additional information: http://www.projectglidepath.net
Tucows Contest!
Tucows is going to be announcing a contest on July 10th! Here is a hint, think... Oscar. Be sure to checkout the developer section of Tucows website on Monday for details! https://author.tucows.com/
Web Based Applications and Writely
Because of a scheduled vacation I had planned to work this weekend. When I logged into Writely (Google's online word processor) I received a message that it was closed for scheduled maintenance.
1. I did not receive any notice or forewarning that indicated it would be down. If it was scheduled why were there customers/users not given notice?
2. I rely on these documents being accessible at all times to my staff for collaboration, many of whom work on weekends because of flex schedules.
This has reinforced my belief that desktop applications will always have a home in my business.
New Tools - Tech Preview
Silktide launched a new online tool called SiteScore. SiteScore is a free tool which rates how well designed, popular and accessible your website is. See how your site performs: http://www.silktide.com/tools/sitescore
Award(s)
Software Business Magazine Conference
Software-as-a-Service at the "Tipping Point" has been announced as second keynote for Software Business 2006. Nominations are now being accepted for Software Business Magazine's Software Industry Awards 2006.
Categories include:
° Industry Leadership Excellence
° Business Development Initiative
° Best Partnering Initiative
° Best Financing
° Best Acquisition
° Best Sales Strategy
° Best Product Delivery Strategy
The deadline for nominations is July 21. Please submit a 100-500 word pitch that presents why the company is leading the software industry. http://www.softwarebusinessonline.com/SIawards2006.htm
Epsilon Award
The European Conference has announced a new award. The details will be posted in July.
http://voting.euroconference.org/
Article(s) New Articles
Everything You Need to Know About Linking
Websites that are able to amass a large number of links from related websites that contain relevant content, tend to have an advantage when attempting to rank well in the large search engines. The tricky part is understanding how to build a large quantity of quality links. With the growth of the web and increased competition, search engines are weighing link relevance, and link authority as part of their ranking algorithm.
http://www.softwaremarketingresource.com/everything-about-linking.htm
RSS Feed Promotion
There is little argument from webmasters and publishers that RSS brings in traffic. So once you've made the leap and created a feed, how do you tell your visitors about the feed?
http://www.feedforall.com/publicize-your-rss-feed.htm
Selecting a News Reader
The contents of an RSS feed can be read any number of ways. A variety of tools, both fee based and free, to read RSS feeds are available on the Internet.
http://www.feedforall.com/selecting-an-rss-reader.htm
Tips for Promoting and Publicizing a Podcast
As podcasts increase in popularity, listeners have more choices. So while you might be ahead of the competition, you should still be thinking about ways that you can make your podcast unique and stand out from similarly themed podcasts.
http://www.feedforall.com/podcasting-tips.htm
Search Engines
Google Government - New Google US Government Search is a site on which you can search across a huge index of US Federal, state and local government websites via a single search box, and stay up to date through personalized content feeds from government agencies and press releases. http://www.google.com/ig/usgov
Navisso - A new Internet search engine, the actual results are prioritized in a strange order. http://www.navisso.com/
Google Launches Checkout
The service said to rival Paypal has been launched by Google.
http://checkout.google.com
If you know someone who would like to subscribe to Software marketing News please have them send an email to webmaster@softwaremarketingresource.com with "subscribe" as the subject line.
Software marketing resource is an independent voice for developers. We welcome any suggestions and feedback on our blog, articles, newsletter and website.
Software Marketing News - Articles, Awards, Conferences, What to Expect
An HTML version can be viewed at http://www.softwaremarketingresource.com/author-resource-newsletter67.html .
Domain.com
This site allows you search for domains in various countries, there is an option to search for related domains, in addition you can watch for related expiring domains.
http://www.domain.com
ESC Has a New Home
The ESC forums have moved to a new location. If you are an ESC or AISIP member, your current user name and password will be the same.
Server Name: esc.newsgrouphosting.com esc.private is the ESC's members-only newsgroup (also currently available to AISIP members).
esc.public is the ESC's public newsgroup - no password required.
The server requires you to log on. It does NOT require Secure Password Authentication. You can access the web forums online, and change your password at http://esc.newsgrouphosting.com/.
European Union Says No to Patents
Commission said last week that computer programs will be excluded from patentability in the upcoming Community Patent legislation and that the European Patent Office will be bound by this law.
Code Signing
Mitch Vincent of KSoftware is providing a code signing service to developers. K Software is a reseller for Comodo, a global certificate authority. The certificates are exactly the same as the certificates you would get if you ordered from Comodo directly and the only difference is that ordering here gets you a a $14 discount!
http://www.ksoftware.net/code_signing.html
Conference(s)
Shareware Industry Conference (SIC) 2006
SIC - What to Expect
Each year I always receive a handful of questions related to the Shareware Industry Conference, so I thought I'd take a moment to let first timer's know what to expect and how to prepare. If you have been to SIC before, try stepping out of your comfort zone. Meet and chat with people that you don't already know.
1. Packing - Plan on bringing an extra bad for goodies. SIC sponsors are very generous and it is a shame to leave things behind because your luggage doesn't have room.
2. Dress Code - The conference itself is very casual and most people wear slacks or jeans with t-shirts, polos, or dress shirts. Many people wear shirts with company logos to promote their brand. While the conference and sessions are casual, the SIAF banquet is anything but, with most everyone wearing suits, gowns, dress' or even tuxedos. Additionally, I would recommend bringing a sweater or light jacket as in the past the conference rooms have been on the cool side.
3. Meals - Most meals are sponsored or made freely available to registered conference attendees (meaning attendees that have paid to attend the conference and sessions). Throughout the day, beverages are available. The sponsors with hospitality suites usually have an assortment of goodies and refreshments available.
4. Sessions - Throughout the day sessions are held. There are 2 sessions running at any given time and attendees can optionally choose which sessions they would like to attend. The SIAF makes an effort to make presentations available for all attendees. The speakers sit at the front of the room, facing the attendees. Each session has 1-3 panelists. The last 15 minutes of the session is typically reserved for questions. CDs will be provided to attendees that will include all presentations.
5. Wireless Access - The hotel has wireless access, and in the past the SIAF has made a cybercafe available for attendees to use. If it is crowded attendees, are asked to use the systems for no more than 15 minutes in a single sitting.
6. Freebie Table - A "freebie" table is made available for attendees. Attendees can provide product literature, CDs or promotional items. Attendees are free to browse the table throughout the conference. Space on the table is somewhat limited and attendees are asked to be courteous to other people's items. If exposure is critical consider sponsoring. All sponsors are given the opportunity to include an item in the goodie bag that is given to each attendee.
7. Networking - Without a doubt the biggest benefit of the SIC are the networking opportunities. No need to be shy everyone is welcome. Bring business cards and take the opportunity to talk to anyone and everyone. I find it helpful to write notes on the back of the business cards that I collect to remind me what was discussed.
Make your plans to attend the Shareware Industry Conference! July 13-15, 2006 in Denver, Colorado. Rooms are filling up fast.
http://www.sic.org
Conferences Austin Game
Conference on September 7-8, 2006 Austin, Texas The Austin Game Conference has distinguished itself as the definitive event for professionals focused on online game development for PCs and consoles. The 2006 program covers everything from MMOGs to digital distribution and offers lectures and workshops conducted by industry veterans and luminaries.
http://www.GameConference.com/
Award(s)
Software Business Magazine Conference
Software-as-a-Service at the "Tipping Point" has been announced as second keynote for Software Business 2006.
Nominations are now being accepted for Software Business Magazine's Software Industry Awards 2006. Categories include:
° Industry Leadership Excellence
° Business Development Initiative
° Best Partnering Initiative
° Best Financing
° Best Acquisition
° Best Sales Strategy
° Best Product Delivery Strategy
The deadline for nominations is July 21. Please submit a 100-500 word pitch that presents why the company is leading the software industry. http://www.softwarebusinessonline.com/SIawards2006.htm
Software Review Site for Sale
Software Transit http://www.softwaretransit.com is for sale, the total price is $25,000 or best offer. The first year of sales netted $12,000, but time is limited so they are looking for a buyer.
Article(s) New Articles
Social Networking for Business
Acknowledging the need to connect with others to grow and expand a business may seem like common sense. Cultivating business relationships and interact with other small businesses is often mutually beneficial and should not be underestimated.
http://www.small-business-software.net/networking-for-business.htm
What is Fair Use
Determining protection can be complex. Fair use is often disputed, and it is difficult for legal scholars to understand, and even more difficult for publishers to decipher. When determining fair use there are a few questions that help determine whether a copyright violation has occurred.
http://www.feedforall.com/what-is-fair-use.htm
Search Engine Optimization Tips
When struggling with search engine optimization just go back to the basics. What do search engines want? Search engines want to return search results, that are relevant and useful to the searcher. Webmasters can help search engines discern what keywords or phrases their site relates to.
http://www.small-business-software.net/search-engine-tips.htm
New Website(s) Worth a Look
Security Port - Security means different things to different people but the focus of security is protection. This site's focus on various types of security and resources to help those in need of protection whether it be computer security or personal security.
http://www.security-port.com
Podcasting Tools - This site is a comprehensive podcasting resource detailing everything you need to know about Podcasting
http://www.podcasting-tools.com
Search Engines
Fascinating Post on Axandra about Google
There's a lot of speculation about the information that Google has about domain names. Last year, Google became a domain name registrar but they haven't offered domain registration services. So why would Google decide to become a registrar? Why did Google become a domain registrar?
It seems that Google doesn't intend to buy or sell domain names. It is much more likely that Google wanted to have greater access to domain information for its search algorithms. As a registrar, Google has access to the APIs (Application Programming Interfaces) of other registrars. While Google doesn't have access to the customer records of VeriSign or other registrars, they can now easily query WHOIS records, and use it as part of their ranking algo.
If you do not read Axandra's free weekly newsletter consider adding it to your list! http://www.axandra.com
Google Privacy
Kory Becker of DummySoftware sent me an interesting post and blog post as a result of my article entitled Google Paranoia or a Cause for concern. He has introduced a freeware product called "G-Zapper" at http://www.dummysoftware.com/gzapper.html and talked about it in his blog at: http://www.dummysoftware.com/blog/post11.html . If you missed the article about Google and their mass of aggregate data details can be found at: http://www.softwaremarketingresource.com/google-paranoia.htm
If you know someone who would like to subscribe to Software marketing News please have them send an email to webmaster@softwaremarketingresource.com with "subscribe" as the subject line.
Software marketing resource is an independent voice for developers. We welcome any suggestions and feedback on our blog, articles, newsletter and website.
Thank you for your continued interest in SMR!
May Software Marketing News - Awards and Industry News
Welcome to the April issue of Software Marketing News, an independent voice for software developers. An HTML version can be viewed at http://www.softwaremarketingresource.com/author-resource-newsletter66.html .
New Tucows Chat
The "Ask Tucows" Chat is a chance for you to "talk" to various Tucows employees and ask questions, make suggestions and get to know us better; it's also a chance for us to get to know you better. Tuesday, May 2nd from 12:00 noon to 3 p.m. Eastern Daylight Time check their website to see the times of other chats.
http://chat.tucows.com/
PubCon Overview - The Tipping Point
I recently attended the PubCon conference in Boston. Malcolm Gladwell the author of The Tipping Point and Blink was the keynote speaker. He was very engaging and raised some very interesting points.
The book, The Tipping Point, in part discusses the concept of connectors and mavens, and how they bring about change. Connectors are those unique individuals who have an uncanny connection to an unbelievable number of other people. They typically cultivate relationships and grow extensive networks in a variety of different social circles. Connectors have extremely diverse social networks, while most individual have three to five social networks; connectors have an astounding fifteen social networks. Mavens are those individuals who consistently provide highly specific and relevant information based on analysis of a specific sector, they might evangelize a specific brand or be known for being price conscious.
http://www.softwaremarketingresource.com/tipping-point.htm
What is The Long Tail?
At the PubCon Conference that I recently attended there was a whole lot of talk about The Long Tail. I thought it might be helpful to those unfamiliar with the concept to explain what the Long Tail really is.
The phrase "The Long Tail" was first used in 2004 by Chris Anderson a writer for Wired Magazine. Anderson used the phrase to describe business models. The article initially referencing The Long Tail referred to the fact that a small handful of blogs have a large number of links pointing to them, while millions of smaller blogs have only a handful of links. Chris Anderson described the effects of the long tail on business models and argued that products that are in a low demand can effectively and collectively make up a market share that exceeds the few of those that are in high demand.
http://www.softwaremarketingresource.com/the-long-tail.htm
Google Juice?
What is Google juice? Google juice is a slang phrase that used to describe a websites ability to rank well in Google searches for key phrases. A website that performs well, ranking one or two, in a variety of phrases, in particular for phrases that are not part of the websites name is said to have a lot of Google juice.
Web Awards
Nominations are open for the 2006 WebAwards. The 2006 WebAwards will name the best Website in 96 industry categories. Nominate a website today!
http://www.webaward.org/
Advertise on SMR
Advertise on the most popular software marketing resource! Prices are very affordable and only a single slot will be available on each page. In an effort to better serve website visitors we have removed adsense ads from the web pages on Software Marketing Resource website. A single 468X60 box (text or graphic) will be sold on each of the directory pages.
Ads are first come first serve! Additional details at:
http://www.softwaremarketingresource.com/advertising.htm
Award(s)
Shareware Industry Awards
SIAF People's Choice Awards voting begins on May 1st and ends at 12:00 Noon Mountain Daylight Time on May 31st.
Nominations for the Shareware Industry Awards will begin on May 1st. In order to be considered for the awards, your product must be released by May 1st! Nominations will end at 12:00 Noon MDT on May 8th! You must nominate in order to vote. Those who participate are asked to look at all nominated programs prior to the commencement of voting.
Shareware Industry Awards voting will be from May 24th through 12:00 Noon Mountain Daylight Time on May 31st each year.
More - http://www.sic.org/voting.asp
Conference(s)
Shareware Industry Conference (SIC) 2006
Make your plans to attend the Shareware Industry Conference! July 13-15, 2006 in Denver, Colorado. Rooms are filling up fast.
http://www.sic.org
Resources:
Statistics
Adage Supplemental PDF with lots of statistical information about advertising online. It is worth a peak!
http://www.adage.com/images/random/Interactivefactpack06.pdf
Article(s)
New Articles
Google Paranoia or A Cause for Concern?
Anti-Google sentiment is on the rise. Web pundits have tossed around monopoly theories and privacy advocates have warned of a day of reckoning. While Google has made friends on Wallstreet, it has disappointed the technical evangelists who were once its fiercest followers. Google has grown into a big scary company and web watchers are expressing their concerns about the information Google gleans from their various services.
http://www.softwaremarketingresource.com/google-paranoia.htm
RSS More than Just News Headlines or Blogs
The core use for RSS is generally considered news headlines and blog syndication, but innovative businesses are learning to use RSS in different ways. Consider RSS as a communication channel that can provide current, targeted information as it appears within a very targeted audience.
http://www.feedforall.com/rss-more-than-news.htm
Search Engines
Google Suggest
As you type, Google will offer suggestions. Use the arrow keys to navigate the results. Unfortunately one of the most common suggestions for anything related to software is "crack" or "serial" :-(
http://labs.google.com/suggest
A9 / Alexa and Microsoft Live
Garrett French reports that both Alexa Amazon's A9 have switched from being powered by Google Search to Microsoft's Windows Live Search.
http://www.searchenginelowdown.com
If you know someone who would like to subscribe to Software marketing News please have them send an email to webmaster@softwaremarketingresource.com with "subscribe" as the subject line.
Software marketing resource is an independent voice for developers. We welcome any suggestions and feedback on our blog, articles, newsletter and website.
Software Marketing News - Get Paid for Downloads, New Newsletter, Ad Space, Cool Technology and More
Welcome to the April issue of Software Marketing News, an independent voice for software developers. An HTML version can be viewed at http://www.softwaremarketingresource.com/author-resource-newsletter65.html .
This month's SMR newsletter sponsor is Vertical Response
Competitive Edge
What an edgy name! Dave Collins is starting a monthly newsletter that will give readers the competitive edge! Take advantage of Shareware Promotions expertise!
http://www.sharewarepromotions.com
Cool Technology -
RSS Scripts Directory
NotePage, Inc. is pleased to announce a new RSS Scripts Directory. The RSS Scripts Directory contains helpful scripts for managing, manipulating and converting RSS feeds. The intent of the the RSS Scripts Directory is to help users fully realize the potential and functionality of the RSS specification. RSS is a popular new format used to syndicate information on the Internet.
Current scripts contained in the directory include RSS Cache, FutureRSS, and RSSmesh. The RSS Cache script module expedites the retrieval and conversion of RSS feeds into html web pages. The FutureRSS script enables webmasters to prepare content for their RSS feeds in advance, and have it automatically appear at the desired date and time. The RSSmesh script allows for multiple RSS feeds to be merged into a single RSS feed. All of the scripts dynamically manipulate the RSS feeds, so all management occurs in realtime.
http://www.feedforall.com/scripts-directory.htm
Simtel
Get paid for your downloads! They pay your hosting costs and pay you to link to them. I got a note from Aaron (Shareware Promotions) letting me know about a new program that Simtel has implemented.
Simtel's new Affiliate Program has a twist, simply put, for every 1,000 visitors you drive to Simtel they will pay you $2.00! They will pay you for driving your download business through the Simtel site.
https://affiliates.digitalriver.com/affiliate_signup.html
Advertise on SMR
Advertise on the most popular software marketing resource! In an effort to better serve website visitors we will be removing adsense ads from the web pages on Software Marketing Resource website. A single 468X60 box (text or graphic) will be sold on each of the directory pages.
Prices are very affordable and only a single slot will be available on each page. Ads are first come first serve! Additional details at:
http://www.softwaremarketingresource.com/advertising.htm
Award(s)
Technology Awards
Get those applications buffed up and tricked out! The What's Next Forum & Technology Awards are coming to Boston in June at the Four Seasons Hotel on June 7, 2006. Entrants can enter their technology products or services categories ranging from Data Management to Mobile. Hurry! The deadline is Friday, April 7th!
http://www.mitx.org/technologyawards/
Shareware Industry Awards
That time has come! Submit your products for the Shareware Spotlight. The Spotlight highlights programs eligible for awards. Nominees will often review the list prior to submitting their nominations. Draw attention to your program by submitting it to the spotlight.
http://www.sic.org/submit.asp
Advice For Developers
I had an intern this past week, and I asked him what advice he would give to developers. He felt that many developers overlook simplicity in favor of features, and that ultimately simple=success.
According to my intern:
From newcomers to the computer world, to the technological savvy, simplicity is the key to a popular, great, and selling program. Something that isn’t tedious, something that isn’t bland, and something that isn’t complex; something that is simple. Sure, great and smoother code is nice, but so is a better interface and simplicity. Programs that have a lot of options can overwhelm the neophytes to the program (although it may be very pleasing to the very few technical elite). Programs like BitTorrent, iTunes, and Mozilla Firefox all have two things in common: they have the user in mind and simplicity. Things such as a simple interface, a small learning curve, easy access to tools and options, enhanced search capabilities, and all-in-one packages make things for the end-user much simpler and friendly. Take for instance, Mozilla Firefox. The interface is fairly simple for the first time downloads/users and customizable later on for each individual needs, tabbed browsing makes it easier to surf through different web pages rather than having different windows, it works just like any other Internet browser, tools such as the built in Google search bar, download manager, and options menu are very easy to access, as said before, Google search bar and many other search add-ons as well, and all the privacy, security, pop-up blockers are there when you download for the first time. Mozilla even says it themselves on their site: "Our next generation browser will simplify and speed up your browsing experience." So whether you want a smoother code, better graphics, or faster load times, simplicity is the key for you and the user.
Conference(s)
Shareware Industry Conference (SIC) 2006
SIC 2006 Denver, CO on July 13-15, 2006.
Start making your plans to attend this year's Shareware Industry Conference. SIC is the premier shareware/software industry conference attracting vendors, download sites, and software developers from around the world.
http://www.sic.org
EuroConference
The dates for the 2006 European Shareware Conference have been determined. The EuroConference will be held in Cambridge, Great Britain November 4-5, 2006. Cambridge is a University City with International appeal.
Additional Details - http://www.euroconference.org
Resources:
Best Coding Practices
A new site has been launched that claims to promote the best coding practices, the site is designed to help developers to come up with the best methods to build code.
http://www.bestcodingpractices.com
Article(s)
PR Tips
While controversial issues frequently attract attention they can also alienate potential customers. Sometimes it is better to put a positive spin on public relations.
http://www.softwaremarketingresource.com/pr-tips.htm
Organic Search Engine Optimization
The fabled tales of successfully tricking search engines into high rankings have given way to a new truth, to achieve decent consistent ranking you cannot engage in tricks but on focused optimization done in a professional ethical manner. According to search sources, with the latest Google update, there is no longer an even playing field when it comes to search placement.
http://www.softwaremarketingresource.com/organic-seo.htm
Using Delicious
Delicious is a social book marking system, that is notable, not only for its unusual web address http://del.icio.us, but for its unusual approach to content building that is becoming increasingly popular.
http://www.feedforall.com/delicious-rss.htm
Monetizing RSS Feeds
Publishers are evaluating options and determining how they can profit from RSS feeds. The two obvious contenders that publishers are considering to profit from their RSS feeds are: subscription RSS feeds and RSS feed advertisements.
http://www.feedforall.com/monetizing-rss-feeds.htm
AdSense Tips
AdSense allows website publishers to display contextually relevant advertisements on their website. If a web visitor "clicks" on an advertisement, the web publisher will earn a percentage of the advertising revenue generated as a result of the click.
http://www.small-business-software.net/adsense-tips.htm
If you know someone who would like to subscribe to Software marketing News please have them send an email to webmaster@softwaremarketingresource.com with "subscribe" as the subject line.
Software marketing resource is an independent voice for developers. We welcome any suggestions and feedback on our blog, articles, newsletter and website.
Software Vendor Awards Announced
SoftwareMarketingResource.com is pleased to announce the winners of the First Annual Software Vendor Awards. The Software Vendor Awards recognize the top vendors that supply services or products to software developers and micro-isvs.
Set on recognizing not only ubiquity, but quality and customer loyalty, industry recognition and customer loyalty paid off for vendors nominated for the Software Vendor Awards.
A small independent vendor, Plimus swept the e-commerce category, while eSellerate's affiliate program shined. Digital River's FileKicker dominated the file hosting category. Other categories divided the votes between nominees with unexpected ties. Russian backed vendors proved to be a force with SWRUS, winning best software organization. SoftIdentity won in the graphics and icon categories, and ASPack was chosen as the best software protection scheme. A long time industry favorite Shareware Promotions challenged Rudenko Software, when it came to software submission customer service.
As expected, Mike Callahan took home a well deserved win as best software reviewer. CNET's Download.com held their own as a favorite download site, while PC World attracted attention as providing the best advertising value for software developers. Shareware Promotions flexed its muscle when it came to search engine optimization services. Press distribution and writing divided its winners between two popular software press companies DP Directory and SoftPressReleases. Avanquest glowed as a heralded software publisher, providing superior customer service, while Great Mind Software made its precense known; an industry newcomer tieing the giant when it came to overall publishing services.
SwiftCD and Pingram Marketing, a service specifically for Eastern European developers, earned recognition when it came to CD distribution. Dewahost and PAIR Networks both were acknowledged as favorite hosting providers for software developers.
All of the winners can be viewed online at: http://www.softwaremarketingresource.com/winners-2006.htm or view the nominees and winners http://www.softwaremarketingresource.com/winners.htm
The winners were selected by software industry professionals. The awards were designed to recognize those software industry vendors who excel at customer service, overall value and innovative implementation. Software developers and software industry professionals voted for their favorite vendors in fifteen categories.
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Software Marketing News - Software Award News, Google AdSense Advice, Increase Productivity and More
Hi,
Welcome to the March issue of Software Marketing News, an independent voice for software developers. An HTML version can be viewed at http://www.softwaremarketingresource.com/author-resource-newsletter64.html .
My name is Dave Collins from SharewarePromotions, and this month I’m honoured to be writing the content for Software Marketing News. I’m not quite Sharon, but hope to be able to share some good information with you anyway.
So without further ado:
Technology for Productivity
Last month, Sharon mentioned how useful she found TypePilot to be. So far I’ve only had time to take a quick look, but I also thought it seemed very impressive.
The fact is that most of people reading this don’t have enough time to do everything we’d like to each day, so anything that can save time is bound to be interesting.
One of our clients has a great application by the name of Macro Scheduler. You can use it to automate tasks, enter repetitive key clicks, run macros, automate data transfer, script web applications and more.
Personally, I use it to format entries to our blog, to copy backups across the network at night, to compress downloaded log files, to switch my system speakers off at night and for countless other tasks each day.
Every minute counts, and I’d hazard a guess that Macro Scheduler saves me in the region of 45 minutes a day. Literally.
Well worth a look: http://www.mjtnet.com/
Reaping the benefits of AdWords
Those of you who have met me at the various shareware conferences over the last few years have undoubtedly heard me extolling the benefits of Google AdWords.
I assume that most people reading this newsletter are already using AdWords. If not, then you’re probably missing out on a fair amount of low-cost, targeted traffic, aka sales. Enough said.
One of the more shocking conclusions that I’ve come to over the past few years is that the average AdWords account is set up quite badly. I’m not just talking about losing opportunities, although that would be bad enough. Many of the accounts that I have seen are wasting money. Some of them quite large amounts, on a daily basis.
Let’s take a step back.
There are four main parties involved here. Google, the AdSense account holder, the people carrying out the search and the advertiser.
Google wants two things. To provide relevant results for the searches, and to make money from the advertiser.
The AdSense account holder wants one thing. Money for the adverts displayed on their site/s.
The people carrying out the search want one thing. The information they’re searching for.
The advertiser wants two things. Good exposure, and a healthy return on their investment.
Of all the parties, Google is in the most sensitive position. They need to make sure that all the other parties are happy with the arrangement. But never forget that their reason for existence isn’t to provide a service and make the world a better place. It’s to make money.
The fact is that the Google AdWords system, by default, is heavily biased towards Google themselves. And there’s nothing wrong with that, because it’s their system. But this bias does come at the expense of the advertisers.
In a sense, there’s a natural order and balance to the system. Even if you set it up quite badly, you should see reasonable results. But at the end of the day, it’s Google who benefits the most.
There’s good news and bad news.
The bad news is that you shouldn’t be happy with just reasonable. You are more or less handing over money directly from your haemorrhaging account. Even if there’s still enough blood left to keep you alive.
The good news is that there’s a great deal you can do to turn around your AdWords ROI. Whether you’re starting from poor or reasonable, it’s quite possible to turn this into excellent.
If pushed I could probably churn out hundreds of tips and hints, but time and space are limited. So here are my five top tips regarding the most commonly made AdWords mistakes:
(1) Tracking each ad individually is essential. Google’s account will only let you see how many clicks you get for each ad. But without tracking, you might never know that 99.9% of the visitors that you’re paying for take one look at your website page for one second before leaving. Not good.
(2) Clicks from the content network are not worth as much as clicks from Google search and the Search Network. If you’re paying as much (or more) for your content ads then you are almost certainly losing money.
(3) Separation of content network and search network ads is essential. Separate campaigns means separate pricing, budgets, ads, keywords and tracking. Don’t put them together.
(4) If you don’t know what “broad matching” means, then you are definitely throwing money away. Find out immediately at the Google Help Centre - http://adwords.google.com/support - and tighten up your matching options as soon as you possibly can.
(5) Unless you’re only using exact matching (which is a bad idea in itself), you should look into negative keywords. Failure to do so is another way to reduce the ROI and improve Google’s bank balance unnecessarily.
One more tip for good luck. Never, ever, under any circumstances, let a Google AdWords account run itself. Even once setup correctly, you should be checking in at least every two weeks or so.
The Google Help Centre is a great resource, but if you don’t have the time or inclination, why not have a look to see what we can do for you. Our Google AdWords Management package might be just what you’re looking for.
http://www.sharewarepromotions.com/google-adwords.html
Covering all bases
Many software companies within the shareware industry are at the leaner end of the company-size scale. Yet for many of us, what we lose in size, manpower, budgets and corporate presence, we more than make up for with responsiveness, willingness to take risk, adaptability and innovation.
However, those of us un/lucky enough to be forward thinking are aware that there are other prices to pay for small size. We have no IT department, communications network, PR team, financial department or boss to “guide” us. We take all of that on our own shoulders.
So I’m sometimes horrified to see how many small business are failing to take even the most basic steps to protect their infrastructure. Despite the fact that doing so could make the difference between sinking or swimming in a crisis.
A few simple and relatively cheap steps could ensure that your business survives.
Backups. Backing up your data is more than a good idea. It’s essential. Critical. Vitally important. And with the low prices of the hardware and software required, no business has any excuse not to do so.
A couple of hundred dollars will buy you a copy of Acronis True Image and an external hard drive. Set the software up to automatically back up all of your critical data either across the network or onto a DVD periodically. Make an image of your hard drive onto the external hard drive, then disconnect it and store it somewhere safe
Imagine that tomorrow you walk into your office to discover that your hard drive is dead, and the data cannot be recovered. Work out how many emails, documents, downloads and MB of source data you would lose, and how long it would take you to get back. $200 is all you need to prevent this scenario from occurring.
Connectivity. Over the years I’ve used a dial-up connection, ISDN, ADSL and 2-way satellite to connect to the internet. The only thing that they have in common is that they all stop working at some point. Without exception.
If your business relies on your connection to the web, then having a backup connection is critical. In the past we relied on ADSL plus a dialup account to fall back on if we needed it. It saved us more than once.
Nowadays, we have a second, completely separate phone line, with a separate ADSL account using a different provider. It’s a form of insurance, but we still use the second connection, so get some value for money out of it as well.
If or when disaster strikes or problems arise, having something to fall back on is critical. Don’t let the next mishap or bad day jeopardise your company. All of your marketing efforts can go out of the window in literally hours. Cover all bases.
Pay Per Performance – directions & lessons
We’ve been working with different flavours of Pay Per Click longer than I can remember. I was one of the early adopters of Goto, and have worked quite extensively with FindWhat, AdWords and others.
Aside from the obvious benefits of using these systems, it’s also been interesting watching them develop over the years.
GoTo were the real pioneers of the PPC concept, but aside from implementing a great idea, the most significant thing they seem to have done is change their name; to Overture and then to Yahoo! Search Marketing.
As for the rest, if truth be told, it’s even difficult to remember them. Miva, Kanoodle, Enhance, Espotting; the reason these names are only vaguely familiar is that there are really only two serious contenders.
And let’s cut to the chase here. Google AdWords is leagues ahead of Overture.
Google is slick. Overture is slow enough to be classed as stagnant.
Google is responsive. Overture does well at dragging their feet.
Google adds new features on an ongoing basis. Overture concentrates on changing their name.
There’s an important lesson here. Being first is very different from staying first. The fact that Overture were the pioneers of modern PPC hasn’t given them any advantage whatsoever in the long run.
Look at it from the other point of view. Google looked at Overture, but saw a good idea that they could make great. And they did so quickly.
However, don’t get me wrong here. Don’t think that I am a huge fan of all things Google related. I do like most of what they do, but some of it is considerably less than impressive.
Nevertheless, at the end of the day Google offer the best opportunities for our clients.
The old style of advertising, such as the CPM model, is now more or less redundant. Online advertising is a buyer’s market, and that puts all the power right into our hands. PPC services have to deliver quality services with a decent ROI. Failure to do so will result in their going the way of the dodo. Or Overture.
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A huge thank you to Dave Collins of Shareware Promotions http://www.sharewarepromotions.com for putting this issue of Software Marketing News together so I could thoroughly enjoy a bit of a vacation!
Awards Announced!!!
All of you have patiently been awaiting the announcement of the Software Vendor Awards! I'm pleased to say they have been posted. The Software Vendor Awards recognized those vendors (as determined by other industry professionals) who provide exceptional value, customer service or innovation!
A small independent vendor, Plimus swept the e-commerce category, while eSellerate's affiliate program shined. Digital River's FileKicker dominated the file hosting category. Other categories divided the votes between nominees with unexpected ties. Russian backed vendors proved to be a force with SWRUS, winning best software organization. SoftIdentity won in the graphics and icon categories, and ASPack was chosen as the best software protection scheme. Shareware Promotions challenged Rudenko when it came to software submission customer service. As expected Mike Callahan took home a well deserved win as best software reviewer.
All of the winners can be viewed online at: http://www.softwaremarketingresource.com/winners-2006.htm or view the nominees and winners http://www.softwaremarketingresource.com/winners.htm
Thank you for your continued interest in SMR. I hope you enjoyed Dave Collin's writing, if you wish to see more I would encourage you to visit Dave Talks http://www.davetalks.com/ and his Software Blog at http://www.sharewarepromotions.com/blog/index.html
Thanks again Dave!
Sharon Housley
Software Marketing News - Vote for Awards, New Software Resources, Conference News and More
An HTML version can be viewed at http://www.softwaremarketingresource.com/author-resource-newsletter63.html .
Software Vendor Awards - Voting is Open!
The Software Vendor Awards, will be decided by YOU, software industry professionals! By rewarding those vendors who excel at customer support innovation and value, you will help new developers, and micro-isvs cut through industry clutter and form relationships with quality vendors. Your vote will also send a message to software vendors who don't excel at these values that are so important to developers selling online.
Review the list of Nominees!
http://www.softwaremarketingresource.com/nominees-2006.htm
What can be learned from the nominations?
Perhaps other will find opportunities in the following observations, I made from the nominations:"
- there were not a lot of nominations in any of the "innovation" categories.
- individuals were sometimes recognized in the customer service area rather than the company.
- there is not a lot of competition in some areas.
- customer service and overall value were closely related in many cases
Vote Now:
http://www.softwaremarketingresource.com/awards-voting.htm
Voting closes on February 15th., winners will be announced on March 1st, 2006.
Cool Technology - Productivity Tools
One of my resolutions each year is to improve productivity and improve process. Al Harberg suggested TypePilot to me around the first of the year, so I gave it a try. TypePilot is saving approximately 7 hours a week. I've created a directory of common phrases, explanations, answers and signatures for our various products. I use the macros to respond to forum posts and emails. I expect that as I continue to build my response database, I will save even more time. If productivity matters to you, take a look at TypePilot
http://www.colorpilot.com/typepilot.html
Cool Technology - RSS
FutureRSS - The FutureRSS script only displays items thats dates have passed. Allowing web publishers to prepublish content weeks or even month's in advance, knowing that the content will automatically be displayed at the appropriate time.
http://www.feedforall.com/future-rss.htm
RSS Cache - The rss2html Cache module saves the feed locally for a specified period of time, making feed retrieval much quicker.
http://www.feedforall.com/rss-cache.htm
Both FutureRSS and RSS Cache are available free of charge to registered users of FeedForAll or FeedForAll Mac.
Dave Collins Writing March Issue
You are all in for a treat. Dave Collins of Shareware Promotions and the prolific writer behind the numerous articles on DavesTalks is going to write the March issue of Software Marketing News.
For a taste of Dave check out - http://www.davetalks.com
Software Organization Blog
SWRUS, a Russian Software Developers group has a new blog.
http://blog.swrus.com/
Call for Papers - Extension
The SIAF has extended the deadline for speaker abstracts until February 14, 2006. Conference organizers are looking for qualified speakers with expertise in a number of areas. Please let your colleagues know about this opportunity. Details http://www.sic.org/sic2006/sic-2006_call-for-papers.pdf
Shareware Industry Conference (SIC) 2006
SIC 2006 Denver, CO on July 13-15, 2006.
Start making your plans to attend this year's Shareware Industry Conference. SIC is the premier shareware/software industry conference attracting vendors, download sites, and software developers from around the world.
http://www.sic.org
EuroConference
The dates for the 2006 European Shareware Conference have been determined. The EuroConference will be held in Cambridge, Great Britain November 4-5, 2006. Cambridge is a University City with International appeal.
Additional Details - http://www.euroconference.org
The Software Business 2006
The Software Business 2006 Conference will be held October 17-18 in Denver, Colo. at the Hyatt Regency Tech Center (the same location that the 2006 Shareware Industry Conference will be held July 13-15, 2006). Four tracks will be offered -- Executive Strategy, Company Financing, Sales ?
http://www.softwarebusinessonline.com/sb_conf2006_index.htm
Resources:
IT Reseller.com
An IT directory. Add your company free of charge.
http://www.itreseller.com/add_company/
Ziff Davis WebBuyers Guide
The Web Buyer's Guide connects qualified technology buyers to the products and services that they are actively looking to buy. List your products in the Buyer's Guide to influence qualified buyers today.
http://www.webbuyersguide.com/buyers_guide/vendor.asp
Office Online
If your product or service works with Microsoft Office request a Free listing on the Microsoft Office Marketplace.
http://office.microsoft.com/en-us/FX010409771033.aspx
Press Release Distribution
SB Wire
SBWire provides effective press release distribution services to small to mid-sized companies. Their base press release distribution services are offered free of charge. http://www.sbwire.com additionally there are numerous sites which accept press releases postings free of charge, be sure to post your release as many places as possible - http://www.softwaremarketingresource.com/pressreleases.html (under post releases)
Microsoft Interviews
Channel 9 (aka Microsoft) has started a MicroISV podcast where Michael Lehman (many of you know Michael from SIC 2005) will interview developers for 5-10 minutes. If you are interested in being interviewed contact Michael or checkout the MicroISV show!
http://channel9.msdn.com/shows/The_MicroISV_Show
WUGNET
WUGNET manages the new RSS portal for Microsoft’s Windows Marketplace RSS service. A promotional opportunity exists for developers that have products listed on the Windows Marketplace. Developers are entitled to have those products listed in the RSS feeds on the Marketplace which is automatically distributed to thousands of end users who rely on the Windows Marketplace to rate, review and make purchasing decisions.
This free marketing tool is offered to you by Microsoft to enhance the Windows Ecosystem. Once you register for the RSS feed on the Windows Marketplace any products listed by your company on the Windows Marketplace are eligible to go into the RSS news feed. You can abstract a press release with Title, a paragraph of copy and we use the bottom link to refer back your product listing on the Windows Marketplace. You can embed the link to the full release on your site and thereby drive traffic directly to your site. A further benefit of the RSS feeds is that we can list products you are just now releasing, plan to release, post press releases, list special sales, or other pertinent information you want to communicate to the Windows Community.
Sign up at: http://www.wugnet.com/windowsmarketplace/marketing
Article(s)
Top 10 Content Creation Techniques
A sticky site is a place people will visit again and again. By creating an atmosphere people like to revisit, will increase their exposure to your product or service.
http://www.softwaremarketingresource.com/top-10-content-creation.htm
What is Google Base?
In order for Google Base to succeed, it will need the support of both publishers and users. Quite frankly, most are having difficulty seeing the value in Google Base. Google Base, is a new service in beta, from Google that requests that publishers add their information to the "Google Base".
http://www.softwaremarketingresource.com/what-is-google-base.htm
Great Online Business Resources for Webmasters
As the web becomes increasingly more crowded, it is important for webmasters to take the extra step to make their web sites user friendly. There are a number of free resources available to webmasters:
http://www.softwaremarketingresource.com/great-online-resources.htm
Conference Sponsorship
Shareware Industry Conference - It is the sponsors that, in large part, make this event possible. SIC offers three basic levels of sponsorship, with each level providing successively more exposure for the sponsor.
http://www.sic.org/sponsors.asp
Sponsorship Opportunities:
Bronze Level Sponsor: $1,000
Up to 2 Free conference registrations
1/4 page ad in book (4 x 5.5 inch)
Opportunity to include promotional literature and premium items for attendees in the attendee bags to be handed out upon registration.
Listed in SIA booklet
Listed on sponsor signs displayed at conference
Listed on SIAF Web page
Mentioned during SIA banquet Rotating banner on SIAF Web page
Silver Level Sponsor: $2,500
Up to 4 Free conference registrations
1/2 page ad in book (8.5 x 5.5 inch)
Listed in SIA booklet
Opportunity to include promotional literature and premium items for attendees in the attendee bags to be handed out upon registration.
Listed on sponsor signs displayed at conference
Listed on SIAF Web page
Mentioned during SIA banquet
Rotating banner on SIAF Web page
Gold Level Sponsor: $5,000
Up to 8 free conference registrations
Full page ad in book (8.5 x 11 inch)
Listed in SIA booklet
Opportunity to include promotional literature and premium items for attendees in the attendee bags to be handed out upon registration.
Listed on sponsor signs displayed at conference
Listed on SIAF Web page
Mentioned during SIA banquet
Rotating banner on main SIAF Web page
Company logo under "Premiere Sponsor" section on the SIAF Web page
Listed on a banner at the hotel during the conference
Free Exhibitor booth.
Exhibit Booth and Event Sponsorship are also available for discussion. Additional Details: http://www.sic.org/sponsors.asp
Software marketing resource is an independent voice for developers. We welcome any suggestions and feedback on our blog, articles, newsletter and website.
Software Marketing News - New Look, Software Vendor Awards, Software Events Calendar and More!
Welcome to the January issue of Software Marketing News, an independent voice for software developers. An HTML version can be viewed at http://www.softwaremarketingresource.com/author-resource-newsletter62.html .
New Look
Malstream http://www.malstream.com was kind enough to create a new look for the Software Marketing Resource website. Malstream Graphic Design, specializes in both online and printed media. As you can see their quality is excellent. Malstream provides web design services; they assist in building a corporate identity, packaging, print advertisements and icons and program interfaces. The prices are also very reasonable and turn-around time is excellent.
Happenings in 2005
Sell on Amazon
Kathy Salisbury launched Great Mind Software and began publishing software titles on Amazon.com. Kathy's service is a great value and due to its popularity, and the inexpensive cost for a listing, she has instituted a new policy. If you qualify and wish to sell through Amazon, sign-up.
http://www.greatmindsoftware.com/signup/
AISIP Launched
Sue Picchota lauched the Association of Independent Software Industry Professionals. AISIP is a professional association for people who work in the independent software industry. The organization has a become an instant success with more than 6,000 messages in the members newsgroup since its launch in June of 2005. The best part is it is only $ 24.00 per year. This is money well spent when you consider that the monthly fee is just $ 2.00 per month. One helpful marketing tip will pay for membership, for the next decade.
http://www.aisip.org
Mac Foray
We recently launched a Mac application, and appreciate the help of Allistair from Rampell Software, maker of DidTheyReadIt, SureType and TypeRecorder http://www.rampellsoft.com . Allistair is doing some interesting things, and I'll be interested in learning more from him in 2006. Brad Taylor from http://www.churr.com was also helpful in our foray into Mac marketing. We've learned a lot and will be posting more about Mac marketing in the coming year.
Technology Predictions for 2006 and Reflections on 2005
2005 literally took the world by storm. The tragedies of the Asian Tsunami, the Hurricanes that blew through the US Gulf Coast and the earthquakes that swallowed parts of Pakistan have left an indelible mark on 2005. While mother nature cast a shadow on 2005, it was technology that delivered the impact that resulted in a huge outpouring of donations.
2005 in Review and 2006 Predictions - http://www.softwaremarketingresource.com/2005-overview-2006-predictions.htm
Other Industry Predictions -
http://www.softwaremarketingresource.com/predictions-2005.htm
Website Resolutions for New Year -
As all of us view the new year, we determine various ways to improve ourselves. Whether its eliminating bad habits, or improving quality of life, January 1st is seen as a new beginning and starting point. Your website too, can use a new look. Consider taking the website to task with these down and dirty, quick improvement tips for the new year.
http://www.softwaremarketingresource.com/website-resolutions.htm
Past Predictions
How did Dave Collins do with his predictions?
I'd have to say he nailed it - hmmm security and privacy, RSS, and search engine landscape changes.
http://www.sharewarepromotions.com/blog/200412.html#e578
How did I do with last year's predictions?
DR is still struggling and has not unified their aquisitions and technology into a consolidated - showing that size in this case does not matter. I was off on Outsourcing , conceptually I was right but I'm seeing more from China than India these days. And strategic relationships have never been more important than they are today - not too bad for a non-oracle ;-)
http://www.softwaremarketingresource.com/author-resource-newsletter49.html
Software Vendor Awards
We felt it was time to recognize software industry vendors. As a result we are launching Software Vendor awards. This will help new developers, Micro-ISVs and others marketing software give insight into the specific solutions and customer service the Software Vendors provide.
Schedule:
January 1, 2006 Vendor Nominations Open
January 27, 2006 Nominations Closed
February 1, 2006 Voting Begins
February 15, 2006 Voting Ends
March 1, 2006 Winners Announced
Review the list of categories for Software Vendors.
Nominate Software Vendors Now - http://www.softwaremarketingresource.com/2006-nominations.htm
Game Developer Awards
Nominations for the 6th annual Game Developers Choices Awards will commence on January 2nd , 2006.
http://www.igda.org/awards/nominations.htm
Call for Papers -
Shareware Industry Conference (SIC) 2006
SIC 2006 Denver, CO on July 13-15, 2006.
SIC is the premier shareware/software industry conference attracting vendors, download sites, and software developers from around the world.
The SIAF Board has just issued a call for papers and presentations for SIC-2006, in Denver, Colorado. If you are interested in speaking at the conference, please make sure you download and follow the Call for Papers guidelines, and take particular note of the various submission deadlines. Please respond by January 31, 2006.
http://www.sic.org/sic2006/sic-2006_call-for-papers.pdf
SLAM - 2006
SLAM 2006 Chicago, IL. on April 11-12, 2006.
SLAM 2006 is a Sales, Licensing, Alliances ?
This is an opportunity to present to owners, CEOs, presidents, vice presidents and division or department managers of leading and fast-growing software companies interested in exceptional performance and corporate growth. Please respond by January 13th.
ht