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At Spunlogic, we have a lot of great experience and unique ideas to share. From work with clients to new approaches and trends, in this blog you'll find Spunlogic experts sharing their opinions and ideas on all aspects of interactive marketing.
I’m not sure a usability researcher could imagine a world where there was no heavy (and expensive) testing equipment that had to be lugged around from different testing locations. Well the folks over at Clearleft may have up come with some new software that will make all that a far and distant memory. Researchers may soon [...]
I just read a post on The Influencial Marketing Blog called “The 3 Philosophies of Word of Mouth Marketing.” The writer had attended WOMM-U 2008, an event dedicated to the fast-growing branch of marketing, and picked up on some common themes about how WOM was defined. These included: WOM is a Channel WOM is an Outcome WOM is Viral / Buzz He says [...]
Ever have that moment when you’re in the middle of some inane conversation and the thought flashes – this could be a Dilbert strip! Well rejoice, for the newly launched Dilbert website offers you the chance to make just that happen. Oh the opportunities that this new world offers. Write your own ending, write the [...]
It somehow feels wrong to promote Microsoft in general, but lately I’ve been wowed by some of their innovative products and software. I expect this out of Apple or Google, but when I saw previews online of Microsoft Surface from CES 2008 earlier in the year, I was wowed. It also got me wondering if this [...]
As April came to a close, the month could be summarized by a saying attributed to one of our country’s Founding Fathers, Benjamin Franklin, who said “but in the world nothing can be said to be certain except death and taxes.” On April 15th, we (those of us who are US citizens) “celebrated” Tax Day – [...]
At 11:30pm on Monday April 29, 2008 I was standing in line at Best Buy in Buckhead with about a hundred other die-hard Grand Theft Auto (GTA) fans awaiting the latest release of the game - GTA IV. Being a Gen Y kid I have grown up with a video game in one hand and a computer in [...]
I find it fascinating that there’s so little information available out there on the value of taxonomy as a founding principle in Web design strategy. Taxonomy - the study of the general principles of scientific classification - has been around for hundreds of years. In Web work, it’s generally the organization of contexts into logical groupings [...]
The Goizueta Business School of Emory University hosted a Spring 2008 Entrepreneurial Leadership Event on Wednesday night, April 23, 2008 that featured: David Duncan, CEO of Paddywax, Inc. and President of The Atlanta Chapter of the Entrepreneurs’ Organization (EO) S. Dee Davis, CEO of Digital Visual Display Technologies, Inc. Mike Landman, Founder and CEO of Ripple, Inc. Jeff Hilimire, Co-Founder [...]
As I was eating my spaghetti leftovers yesterday for lunch at my desk (sad, I know), I came across news that Arby’s is merging with Wendy’s. Suddenly a vision came to me and I thought I’d begin the process of voicing what awesome combinations of lunch could come forth from such a melding of quick service [...]
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